Whole Foods Market Cooking

We're thrilled to announce the launch of a new project with Whole Foods Market. Somehow, we've managed to keep it under wraps for months -- till now.

Last summer's eight weeks of Whole Foods-sponsored contests? That mysterious bulk bin challenge? The Whole Foods Market Customers popping up with questions in Foodpickle? All are examples of the growing partnership between food52 and Whole Foods Market -- a company that shares our ethos of celebrating home cooks, supporting local producers, and always stocking our larders and crisper drawers with delicious, high quality ingredients.

Now, Whole Foods is taking a bold step in getting back to cooking -- we feel this movement is vital to the way Americans eat and we know you do too.

Today, we're launching Whole Foods Market Cooking online -- a pilot project starting in Rockville, MD (but we hope to grow and might well be coming to your local community soon!) in conjunction with the debut of a cool new Cooking Department in the Rockville store.

In the store, you'll find a cooking coach on duty and iPads featuring an app we designed (see below) -- with vetted recipes and access to Foodpickle so shoppers can get prompt answers to food and cooking questions via text and email -- plus bulk bins stocked with an unprecedented selection of beans, grains, rices, salts, oils, and other staples.

 

And online, you'll find recipes from the Whole Foods Market and food52 communities, recipe contests (with prizes, of course!), real-time food Q&A powered by Foodpickle, and original blog posts on seasonal ingredients, cooking techniques, local producers, and in-store events and specials.

What this also means is that when you're a finalist on food52, your recipes will be seen (and cooked!) by more and more home cooks -- everywhere Whole Foods Market Cooking goes, both in stores and online. Pretty cool, huh?

So we hope you'll all go check out the new site and show them how it's done. Share your recipes, add your two cents on posts and pickles, and let us know what you think!