New & Now

New Homepage Coming Soon!

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UPDATE: The new homepage is up -- check it out and let us know what you think!

We like to mix it up around here. One day we might present you with a top-to-bottom redesigned site. The next day that new site might break and refuse to load. We may hide your recipes for a few weeks, and then slyly add them back to your profile pages, as if nothing happened. Hope we're keeping you on your toes!

This week, we thought we'd try something different: giving you a preview of what's to come. We heard your misgivings about the home page. We shared some of them, too. So we went back to the drawing board and tried to find a way to combine the sense of discovery found on the current home page with a sense of organization. In other words, we took a colorful but messy sock drawer and matched all the socks and put them in neat rows. Hope you like what you see here (keep in mind this is an approximation of what we're planning). Either way, we look forward to hearing from you!

- Amanda


New Homepage

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Comments (105)


over 3 years ago MeghanVK

Big fan of the "Features" tab up top and the overall cleaner look. Nice!


over 3 years ago Lady Bilgewater

Actually, I wish you could settle into a format and stick with it for awhile. I prefer to peruse the articles, not spend my time figuring out how to navigate the ("once again new and improved!") site. Also, the video ad is very off-putting. Sorry to sound crabby - I love Food 52 (it's on my daily-read list), but the repeated changes feel a bit hyper - just appreciate what a great thing you've put together here and relax into it.


over 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We launched one total redesign of the site in October and just re-did the homepage last week (which we did because the homepage wasn't working as is). That doesn't seem too hyper to me, but we like to make sure the site is evolving. Hope you'll grow to like the new homepage.


over 3 years ago ATG117

Love the new home page. Phenomenally easier to look at!


over 3 years ago garlic&lemon

I really like the new homepage, EXCEPT for the very loud video ad that automatically opens when my cursor floats over it even when I do not click on it. Can you make the ad stay closed unless we click on it? It makes it clumsy to navigate around the page. Thanks!


over 3 years ago Tippy Canoe

I have to admit that I was thrown this morning when I logged in to Food 52 and an ad video (with loud sound) popped up and played before I could click out of it to go to the Piglet. I don't mind ads, but I don't like them intruding into my viewer unless I have opened them. (It was the Galaxy Note ad in your top right box). Frankly, it bugs me when the ads are moving around and the site is still. Too busy.


over 3 years ago knitnbead

I love the new home page. It's like a Smorgasbord (did I spell that right?) of delicious goodies. So many decisions.......What fun!


over 3 years ago sexyLAMBCHOPx

sexyLAMBCHOPx is a trusted home cook.

It would be great if we could "sae" videos and hotline questions.


over 3 years ago madeinmb

The organization is great, but it is edging a little too close to "cupcake shop" aesthetic! Amanda, one of the really good things about food52 is that it hasn't been too cute.


over 3 years ago jenmmcd

Thank you! I love it! Was going to send you a thank you note before I saw this article.


over 3 years ago Sagegreen

Good improvements!


over 3 years ago KirstenS

Oh, that makes so much more sense! Much easier to navigate. And your login bug seems to be fixed too.

Can I offer two items that I think could be improved? The floating share bar at the left is incredibly distracting to me. I keep wanting to swat it off the screen.

And about the emails: I love Food 52 for being a cooking community. I don't mind hearing occasionally about yummy/lovely things we should buy, but it seems like the "buy this" emails outweigh the "cook this!" emails.


over 3 years ago yella

MUCH MUCH better! Congrats! I look forward to visiting the site more regularly now.

One thing though: I find that the font on the subheaders (eg PIGLET TOURNAMENT; CONTESTS) is lovely but very hard to read... perhaps up the contrast a bit?


over 3 years ago galsmu

Much better! So much easier to find things - some of us need focus!!! Thanks!


over 3 years ago TheWimpyVegetarian

Great, great job on the redesign!!! I really like it a lot - it hits just the right balance for me.


over 3 years ago mrathmel

Great re-design. I had actually avoided using your site more because I had so much trouble with it. The new design seems to be just right. Thank you!


over 3 years ago Jaynerly

I like this much better, so pleased! I had been avoiding before!


over 3 years ago susan g

Fantastic redesign of the home page. It does what I want it to do, and elegantly. Thanks!


over 3 years ago TasteFood

I am loving the new homepage. Well done!


over 3 years ago creamtea

I'm wondering, when the contests are finished and all's said and done, can the CP's be mentioned in connection with the contest as part of the whole? I have a hard time navigating that; I want to know the winner, runner-up and finally the cp's of a given contest.


over 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We may be able to find a place to do this in the contest archives section. Agree that it would be nice to have it all together. But will take some technical work because the community picks are done through our blogging system, not our contest system (because community picks were added after we launched the site).