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Green Guilt

By • August 16, 2012 • 0 Comments

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We all get it. That persistent feeling that you are destroying the environment, that you are not doing enough to close your consumption cycle, or that you need to eat more local food. It is called Green Guilt, and is the topic of a study/article in yesterday's LA Times

According to the study (which was actually done by Eco Pulse), 39% of Americans feel most of their green guilt as a function of food waste. Throwing away a half eaten hamburger or some food that you overcooked (as I did, last night) can be burdensome -- but maybe this is a good thing.

Green guilt is a relatively new phenomenon. Fifty years ago, nobody would have cared or understood the implications of their waste. In fact, the elderly, as an age class, feel the least guilty about the food they waste. And guilt is a powerful motivator. The key is providing "get-out-of-guilt-free cards." How can you change your behavior so that you won't feel guilty? 

Feeling Green Guilt? Food Waste is Likely Responsible from LA Times

 

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