Dream Label Made Real

The other day, Mark Bittman reminded us that deciphering food labels can be a daunting task for consumers. He then proposed his dream food label, which would color-code and grade labels according to nutrition, "foodness," and "welfare." Thanks to one of our lovely readers, we've been informed that a company based out of California and Brooklyn has been realizing his dream food label for the past few years.

HowGood works with grocery stores throughout the country to rate their products simply -- as "none," "good," "very good," and "great" for the "environment, society & world." This easy and relatable scoring has extensive research behind it -- each draws from both the product's ingredients and the producer's reputation as a company. So far, HowGood has reviewed 104,672 products for grocery stores, and encourages stores to reach out to them to better inform their consumers of what they're buying.

Check out the dreamy food labels: HowGood