It's a big day on Food52: Provisions is finally open to the public! And we're not the only ones excited about the launch. Provisions has been featured in a variety of articles today, which have highlighted everything from the individual pieces we're selling to the link between content and commerce. Here's what people have been saying:
Bon Appetit | All This Stuff, All in One Place
"Sometimes, when you hear about a new restaurant, or store, or publication, the idea is so good, and seems so natural, that you can't help feeling a combination of "nobody's done that?" and "why didn't I think of that?!" And once it's up and running, you have a hard time remembering a time when it didn't even exist. Food52's new Provisions site, a combination of kitchen-and-home shop and idea-and-recipe guide, is one of those ideas."
Design*Sponge | Provisions from Food52
"When you shop for a baking dish on Provisions, you’ll also get gratin recipes and baked side dishes – and even a how-to video on how to thinly slice potatoes for gratin. The site is launching with 100 products and will be updated about 2 to 3 times per week. I’m already making a long wish list."
Tech Crunch | Content Meets Commerce Meets Food
"Explains Hesser, 'if you wanted to make a cocktail, you might need a cocktail shaker, you might need a how-to on what kind of ice you need, how to crush it, or how to make a sugar syrup for your cocktail. You also may need glass tumblers to serve your cocktail in,' she says. All these suggestions – product and otherwise – will be shared not only beneath the item on the Provisions site, but in time, across the entirety of Food52.com."
Fast Company | Food52's New Online Catalog Puts Inspiration Close to the Checkout
"[Food52] will infuse Provisions with 22,000 recipes, food Q&As, original photography, and articles, which the e-commerce site will pair with products in catalog-like 'collections.' A 'jamming' collection, for instance, includes not only those vintage-style jars, which are available for purchase, but a recipe for Herb Jam with Olives and Lemon and an article about how to make pickles, both from Food52."
Here are even more articles on the launch:
The best part about all of this? You can finally start shopping! Get $10 off your first purchase of $50 or more.