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It's to keep the fruit from turning brown quickly. it's the calcium salt of ascorbic acid (vitamin C).
....so it serve the same purpose as squeezing lemon juice on the fruit -- no harm done.
To go a little further, calcium ascorbate is actually a form of Vitamin C so it's outright good for you, providing not only the vitamin but a good dose of calcium as well. This is a great example of how many ingredients with funny names are not the monsters we've been told we must fear.
http://lpi.oregonstate...