Candy

Another Reason We Reacted So Strongly to Trump's Skittles Analogy

September 20, 2016

Last night, Donald Trump Jr. tweeted the following on behalf of his father’s campaign:

The tenor of the reception to this tweet, at least in my cavernous echo chamber of the internet, was one of near-universal revulsion. I spent the remainder of my night scrolling through my feed, flush with triggering photos of blood-soaked Syrian children, their captions telling me that “This. Child. Is. Not. A. Skittle.”

Soon enough, Skittles offered some moral clarity in response: "Skittles are candy. Refugees are people." The plot congealed further when BBC reported that the man who took the Flickr image in the tweet had, in fact, been a Cypriot refugee to the United Kingdom.

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This kind of call-and-response has become exhausting to watch this election cycle. Trump Jr.’s tweet wasn’t even the first time we’d seen this exact collection of words: Joe Walsh, conservative politician and radio personality, tweeted that same phrase in August, just without an image:

The reasons why last night's tweet struck such a nerve compared to its predecessor are pretty obvious—Trump Jr. has a larger social media following than Walsh and is, you know, Trump’s son. But it was also attached to the kind of image that typically elicits a Pavlovian response of gratification when it appears in our social media streams. Skittles are a food practically asking to be Instagrammed: a nostalgia-inducing colorful candy, made more appetizing when set against a neutral background and slapped with a Valencia filter. The Trump-Pence ad corrupts this very concept: pretty food primed to ricochet across social streams but infused with anti-immigrant rhetoric.

❣#skittles

A photo posted by Е.Fox (@mauchoo) on

Which social media manager's life will Trump’s campaign ruin next? Will Hillary, eager to adopt the hip language of her would-be voters, hop on this trend by firing back with a sharply-worded tweet about Starbursts? I'd like to be asleep when this happens next—I’m tired of an election cycle that has forced me to see candy corporations as people.

Did you see Trump Jr.'s tweet? How did you respond?

See what other Food52 readers are saying.

  • Elisa
    Elisa
  • michaela
    michaela
  • Saffron3
    Saffron3
  • Clio
    Clio
  • Rachel
    Rachel
Mayukh Sen is a James Beard Award-winning food and culture writer in New York. His writing has appeared in the New York Times, the New Yorker, Bon Appetit, and elsewhere. He won a 2018 James Beard Award in Journalism for his profile of Princess Pamela published on Food52.

35 Comments

Elisa September 26, 2016
Why does it feel like "home cooking" is code for conservative rhetoric?
Oh, and I hate the obsession with purity that appears to be going on here... this isn't church and state, this is a cooking website that happens to have a direct partnership to Slate -- if you're looking for a safe place with no triggers, log off and go check out a cookbook from the library. (Let's hope the cookbook section is adequately far enough from the section on politics and society.) I understand that when you put something out into the world, you give permission for people to tear it to shreds, but Mayukh doesn't have to be primly apolitical to convince me that he loves cooking/food, and I don't consider a SHORT article written a week before the debates that happens to deal with candy -- a food -- to be "off-topic."
 
michaela September 22, 2016
I personally am much more interested in the intersections of food and society than the dearth of recipes available on this or any food site. Thanks for exploring both, Food52, there's plenty of room. (Mayukh, I've especially been enjoying your contributions to the site.)
 
Saffron3 September 22, 2016
I agree with folks commenting in this thread. This is a multi-national, multi-cultural, non-personal, celebration of food making friends, (kudos to Jennifer in the Ma'Moul post for that). I don't want American, or French, or Chinese, or Greek, etc etc, articles on political issues, demonstrations, personalities, etc, here. I don't need to be taught about that and I'm way smart enough to find all that on my own. Many other websites offer such articles; we all know how to find just about information and perspectives we want.
Please protect this Food52 concept you have here, and nurture the positive global wonderful perspective that so many enjoy. As Jennifer said (per above), food making friends. That's what most of us all around the world want.
Thanks!
 
michelle September 22, 2016
Hopefully, the author and Food52 are taking note.
 
Clio September 21, 2016
I didn't realise this site had become Fad52. Cooking is a passion which ought to be enjoyable and inclusive, and transcend political demographics and divisions. As a non American, you are alienating at least one of your readers by taking this tack. And before we get into "Nobody is forcing you to read it!" - I know. I do. That doesn't nullify the issue at hand, which is that this article has the barest connection to food imaginable, as justification for pushing an agenda. Not my cup of tea, regardless of the merits of the argument.
 
Rachel September 21, 2016
I find it frustrating that food52 is veering more and more to a muddled catch-all that weaves in politics, commentary on regional architecture, flower arranging, etc. into articles that originally were devoted to food, excellent cooking articles, new ingredients, innovative techniques, informative tutorials, etc. I may not be a Trump supporter, but there might be people who are within your readership, and using the site as a convenient platform to express political opinions really distracts from the original mission and message of the site and can alienate many readers. I really don't come to Food52 for snark, political commentary or opinion pieces about Donald Trump, Hillary Clinton, or Gary Johnson... or anyone else for that matter. There is more than enough coverage of this 'dumpster fire' of an election from other sources that it'd be nice to get away from it here.
 
Pastraminator September 21, 2016
To be fair, there is overlap with politics and food that Food52 should be allowed to comment on. What and why we pay more for food is steeped in politics and I'm interested in knowing more. If you come here for the recipes or cooking ingenuity there is plenty to read and be inspired by. There is room enough to explore all aspects of food and how it plays apart in this crazy world.
 
Rachel September 21, 2016
I never mentioned anything about food/ag policy, modes of production, food politics etc... They represent fundamental aspects of what we cook and how we cook. Food policy is not a part of this article at all. Michelle's comment, "Trump's mention of Skittles led you to believe you could create a snarky, far-fetched food blog and connect it to his 'gaffe.'" is absolutely correct.
 
Pastraminator September 21, 2016
I guess i read into "political opinions" a little too much. Thank you for clarifying.
 
michelle September 21, 2016
Rachel, excellently put. Exceptions can be made if the topic is right, but this article had a clear bias. Despite your political affiliation, no one likes to be mulled into the "we" of the article's title and told how we ought to feel about so-and-so's statements, especially if we were expecting an actual, informative piece on candy, as silly as that may sound.
 
Betsey September 28, 2016
A bias towards treating people like human beings and not disposables? Bring it on.
 
creamtea September 21, 2016
Articles have become so sanctimonious and stupid lately. Please stick with what you do well: a site celebrating home cooking. I always knew I could come here for a calm tone and not to have to deal with anger, divisiveness and ideologies.
 
Liz B. September 21, 2016
Yes, this 👆
 
Kristien September 21, 2016
The content and writing on Food52 has gone waaaaaay down recently. This is a stupid fluff piece that serves no purpose. I will be unsubscribing.
 
michelle September 21, 2016
I'd say that the arguments being made in the comments section are much better articulated and poised than the article itself.
 
Betsey September 28, 2016
Ok bye.
 
Liz B. September 21, 2016
I come to Food 52 as a respite from all of the woes of the world. Please stick to what you do best: FOOD!
P.S. This article is not "food news."
 
creamtea September 21, 2016
I so agree with you.
 
702551 September 20, 2016
Seeing this post, I've concluded that it is time to move on.
 
michelle September 20, 2016
I'd like to echo the other calls to refrain from posting this kind of garbage on a food site. You alienate half your audience, and irritate and annoy the rest of us who personally go out of our way to avoid such sites as Twitter and Facebook, where conversations prompted by articles exactly like this one quickly devolve into negative emotions of every kind. Many arguments could be made against the other candidate, but I guess Trump's mention of Skittles led you to believe you could create a snarky, far-fetched food blog and connect it to his "gaffe." Yes, I'm bothered! Of course, @William Laz put it much more elegantly and succinctly than I did. My apologies.
 
BerryBaby September 20, 2016
I agree!
 
creamtea September 21, 2016
well said.
 
Jen! September 20, 2016
Can food52 please refrain from posting political articles? This is one of the only places in both the real and virtual world where I can get away from politics and the stupid election. Please don't ruin it.
 
BerryBaby September 20, 2016
I agree!
 
creamtea September 21, 2016
I agree. I come here for information about HOME COOKING.




 
William L. September 20, 2016
Please curate this site more discerningly.
 
Jen! September 20, 2016
Agreed
 
BerryBaby September 20, 2016
I agree!
 
creamtea September 21, 2016
yes.
 
Panfusine September 20, 2016
That fake orange color that is being sprayed in his household has addled any remaining brain cells Trump Jr. was born with.
 
Pastraminator September 20, 2016
You had until you brought Hillary into mix, Taking a cheap shot at her for no reason? Why? to seem fair? "eager to adopt the hip language of her would be voters" ? WTF, so condescending and for no apparent reason.
 
Bevi September 20, 2016
I agree, Pastrminator, Putting Hillary with Trump on a level playing field is just plain ridiculous. That's what the media is currently doing. It's galling.
 
Pastraminator September 20, 2016
I do admit and I am on edge and am trying not to overreact but i just got done reading 'The Tennssean' where they described children on foodstamps as feeding animals in the zoo, in the context that they people will become dependent on help. I have no issue with opening dialog about refugee's and making people more independent, but when you refer to people in such horrible terms, it diminishes us all. There is no room in me to tolerate it anymore.
 
foofaraw September 20, 2016
@Pastraminator: I just read something about exactly that from my FB feed: https://medium.com/@tracischmidley/are-you-really-pro-life-ab5c5acbb293#.307zqdxnk
 
Cyndylee1 September 20, 2016
My first thought was, give me a bag of Skittles!