“To me, meal kits sound like cheating, not cooking,” Dirt Candy’s Amanda Cohen wrote in the opinion pages of The New York Times last month. Cohen expressed some healthy skepticism over meal kits and their profusion in American homes, insisting they were too scientific to encourage experimentation, guided by recipe cards that were more constricting than freeing.
Though I saw some grumbling over Cohen's piece, I’d say she was pretty even-keeled in her assessment of meal kits, her piece almost acting as a summary of the varying opinions that meal kits have inspired. Are they a hindrance to really learning how to cook, or necessary aids for those of us who'd like to feel more confident in the kitchen?
Earlier this month, Morning Consult, a company that measures customer satisfaction through surveying, polled 2,191 adults across the country to better understand their relationship to meal kit services. The company released the results earlier this week. Morning Consult asked respondents if they’d ever tried a home delivery meal kit service—say, Blue Apron, HelloFresh, Plated, Sun Basket, Martha & Marley Spoon, PeachDish, Green Chef—or if they, at the time of polling, still subscribed to one. Among those surveyed, 19 percent (419) had tried a meal kit service, and, of those 419, 62 percent (260) had canceled their subscriptions for one reason or another.
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Of that group of respondents who no longer used meal kit services, an overwhelming majority cited the price point as the main reason they didn't continue. Of those who’d previously subscribed to a meal kit, 49 percent canceled their subscriptions because they found the kits too expensive. (For reference, a family meal plan from Blue Apron sets you back $8.99 per serving. A family plan from Hello Fresh is $8.74 per serving. Quite a wad of capital!) The second most common reason people canceled their subscriptions was that they didn’t like the recipes offered (13 percent).
Pricing was also a deterrent for those 1,772 respondents who never even subscribed to a delivery meal kit service in the first place—59 percent claimed the price point was the main hindrance, while 15 percent said these meal kit services didn’t deliver to their areas.
I’d read the survey results in full to find some other compelling nuggets, particularly about the demographics of those people surveyed. I’m wary of extrapolating too much from this poll, but, at the very least, the results point to where this slightly confused industry may be headed, or confirm moves that’ve already been made. Take a look at Marley Spoon’s Dinnerly, the just-launched $5 per serving meal kit box that's billed as “the only affordable meal kit on the market.” Maybe Amazon will change the game.
Do you use a meal kit service? If you did but no longer do, why did you quit? Let us know in the comments.
On Black & Highly Flavored, co-hosts Derek Kirk and Tamara Celeste shine a light on the need-to-know movers and shakers of our food & beverage industry.
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Written by: Mayukh Sen
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40 Comments
Xandra B.
September 11, 2017
Being single, sometimes I just want a bowl of soup and a salad, from my own cupboard and fridge... I wish I could buy individual meals at will when I'm in the mood to cook and have no inspiration. Like at the store or something.
vanniannie
September 11, 2017
I have been using different meal kits for six months or more. I vascillate between different companies, trying them out to see which I like more. They've all been good. They take commitment to preparing them, sometimes I'm tired but I enjoy them more than some people might. I've had a great variety of meals and I do feel they help me do more interesting things and I don't think they're too expensive. I spend much less and have less waste by doing this.
Ilona F.
August 30, 2017
After 47 years of marriage and cooking hundreds of meals (including dinner parties), I'm done with cooking. I have all my events catered and I rely on Blue Apron to ease at least two weeks of each month. I like the "ethnic" approach to the meals and I have either renewed my knowledge or learned something new from their techniques. The best thing about using BA is that my husband loves it, so no-brainer. After reading Amanda Cohen's piece in the NYT, i wanted to write her that after she has cooked for her husband (and children) for the better part of half a century, then she can talk to me about the value of using a service like Blue Apron (or any others). Everyone is busy and overwhelmed these days. What women and men choose to do in their kitchens is up to them and they don't need to be told that cooking from a recipe card is "constricting." Many cooks find freedom in not having to think about "experimentation" after a long day.
Sherry K.
August 30, 2017
I have found it surprising that some people find these services constricting. I find just the opposite. They have taken us out of our comfort zone, caused us to try new cuisines, taught us new ways of preparing familiar ingredients, and expanded our repertoire.
Tamara
August 29, 2017
I tried Blue Apron for two months & loved it. The quality of the ingredients was wonderful & the recipes delicious. Even my teenager love them! The issue for me was cost - just too expensive.
Mary R.
August 29, 2017
I used Sun Basket for a few weeks. My husband and I are empty nesters and I had become uninspired in the kitchen trying to come up with weeknight dinners for two. I thought the cost of Sun Basket was quite reasonable. They offer Paleo options and everything is organic, which appealed to me. I stopped because the organic produce I received was not of the quality that I can get locally. Peaches and nectarines that were either hard as stones or dry and mealy in texture, and cucumber that was mushy and slimy. In the end the guilt I had for not buying locally sourced organic produce far outweighed the convenience of my subscription.
Janet
August 29, 2017
I am in Canada, used Chef's Plate for a few months. I am single, pretty handy in the kitchen, but don't enjoy the prep when it's just for me. I liked the convenience of having just the right amount of perishable seasonings. I found the selection broad enough that I could order things I had not already tried preparing, so I learned new food styles. I quit because the minimum order (2 meals for 2 every week) was too much food. My schedule just didn't allow me to eat all my meals at home, and with the hearty portion size, that's what it would have required to consume everything.
Sophia R.
August 29, 2017
I tried Home Chef for a few months, and like the recipes, and the fact that they offered gluten-free options. I did cancel due to the cost though. My only other issue was thinking something sounded or looked good when I selected my meals for the week, but when it actually arrived I might not be in the mood for it.
I don't think the meal kits are cheating, and can be very useful to people who need to boost their confidence in the kitchen (thanks to helpful step by step directions, and being given the exact ingredients needed [some of which people might never use again if they bought a full-sized version]) or for people going through a life adjustment that makes meal planning or prep a strain (new parents or new job, etc).
I don't think the meal kits are cheating, and can be very useful to people who need to boost their confidence in the kitchen (thanks to helpful step by step directions, and being given the exact ingredients needed [some of which people might never use again if they bought a full-sized version]) or for people going through a life adjustment that makes meal planning or prep a strain (new parents or new job, etc).
Teri S.
August 29, 2017
We have tried Home Chef, Plated, and Terra's Kitchen. Of the three, we liked Terra's Kitchen the most. They do some of the prep work for you so you spend less time chopping, etc. They also use shipping vessels that prevent food from being damaged in transit and that are reusable - FedEx picks it up the day after you receive your delivery. They also seemed to have the best menu selection and offered options to purchase additional items aside from meals. I have celiac disease and many of the other services offered very limited gluten free options.
So why did we stop? Cost wasn't a factor. Like others I think we actually saved money because we ate out less frequently. We stopped because we became bored with the monotony of it. There is no creativity involved and no spontaneity. We also found that after a while we were repeating the same meals and there wasn't enough in the way of new items coming on the menu.
So why did we stop? Cost wasn't a factor. Like others I think we actually saved money because we ate out less frequently. We stopped because we became bored with the monotony of it. There is no creativity involved and no spontaneity. We also found that after a while we were repeating the same meals and there wasn't enough in the way of new items coming on the menu.
Nan M.
August 29, 2017
My partner is a picky eater and I don't eat seafood. The lack of control/choice of ingredients and recipes kept me from signing up.
Steph G.
July 24, 2017
I was getting Blue Apron fairly regularly a couple of years ago and LOVED it. I love cooking but I had just bought a house and didn't want to bother with meal planning, so it seemed like an interesting premise. What I soon realized, having moved to a restaurant-desert in the suburbs (after living in the city for years), was that Blue Apron was perfect for trying different cuisines and dish styles. We didn't/still don't have access to most ethnic restaurants where we live, and while BA isn't complete authentic in its handling of those food cultures, it definitely gave us flavors and ingredients that were new to us. I considered it an entertainment expense swap: we didn't go out to eat, but we got to make restaurant-quality food at home. I've kept all of the recipe cards for dishes we liked and have made them again many times, doubling or tripling recipes so that we could have leftovers or freeze parts.
I'm not sure if the quality has changed since I used it, but I've heard that now they're partnered up with local-ish farmers and emphasizing organic/pasture-raised, etc. If I had the disposable income to keep doing it, I would - just had a baby, so that entertainment budget is now for diapers!
I'm not sure if the quality has changed since I used it, but I've heard that now they're partnered up with local-ish farmers and emphasizing organic/pasture-raised, etc. If I had the disposable income to keep doing it, I would - just had a baby, so that entertainment budget is now for diapers!
Jo C.
July 24, 2017
We are both good cooks but I hate food shopping and neither of us has time to think up a new meal every single day. However, the only reason we do use meal kits occasionally is that we found one--Chef'd--that doesn't require a weekly subscription plan and that offers hundreds of options. We looked at Purple Carrot but that would have been 3 meals a week, every week, and they pick the three. I don't want to be bound by such constraints. So we might order two meals from Chef'd one week but then not order again for another couple of weeks. Gives us a break from thinking and shopping on our own schedule.
Cecilia
July 23, 2017
One common thread seems to be that people put a price not only on the cost of the meal service, but also on the value of "lost goods" when groceries bought at the store go unused and are eventually trashed. That's a really good strategy for determining the value of these kits, and if it helps reduce food waste, I'm happy for it. However, I guess my deeper concern is why people let food go to waste in the first place. If I have too much produce in my fridge...I eat it. Just cut up the wilted lettuce and make a big salad for dinner tonight--it requires no effort whatsoever. Pretty much anything else can be frozen (another reason why I've never understood having "stale bread"--as a single person, bread is sliced and kept in the freezer so that I have it ready whenever I want a piece). Almost any dairy product (including cheese), a lot of vegetables (I won't use frozen baby spinach or carrots in a salad, but they're really easy to pull out of the freezer and add to a soup or stew), condiments, and even herbs can be frozen until necessary. Meal kits are totally fine if you enjoy them and they fit with your lifestyle--all the better! But I think learning how to avoid food waste in the first place is imperative--from my experience with roommates, a lot of people simply don't know that you don't have to throw food away if it's been in the fridge for a few days or the magic power of the freezer, and this is good information to spread.
Alexa M.
July 24, 2017
Blue Apron may reduce food waste, but for me a huge deterrent for these companies is all the OTHER waste they create -- every tiny thing is packaged in its own plastic wrapper. It seems like a crazy amount of trash compared to buying foods fresh, in bulk, or in more sustainable packaging.
Karenteacher
July 23, 2017
I tried Blue Apron for a couple of months, and there were pros and cons. I enjoyed the meals, and it expanded my cooking skills. However, as a single person, I ran into problems. The meals were very good when fresh, but much of it did not reheat well, leaving me with unappetizing leftovers, particularly at work, when I only had time to use a microwave. Also, most of the meals asked for salt and pepper in a great many places - one recipe actually said "salt and pepper to taste" in 7 different places between the entree and side dish. I don't use much salt, so "to taste" means I use very little - so many of the dishes were blander than the recipe probably called for. In addition, many of the meals were sauteed or stir-fried, and while I enjoy that style of cooking, I don't like it as often as the recipes called for. I had to stop shipment periodically because life would happen, I wouldn't get all the food made, and the prep kits would pile up. I'm glad I tried it - but I won't be trying it again.
BerryBaby
July 23, 2017
Some of our grocery stores make mesktime easy. In the meat butcher section you can buy meat skewered, seasoned and ready for the grill...instructions included. Produce has packages of mixed vegetables for stir fry, with cooking instructions. They will deliver groceries to your home as well. You have to be there for delivery but you could be doing things around the house in the meantime.
Anne K.
July 23, 2017
I hope Amazon doesn't change this game - the company already controls too much of our purchasing. Dave Eggers' The Circle presents an all-too-realistic imagination of how Google/Facebook/Amazon pervades our lives. That said, I have several friends who use Blue Apron and like it more as for variety and creativity than as the main source of their groceries. I think if you find out you like a dish, then you can purchase ingredients and experiment to your heart's content. But it doesn't make sense to me to experiment with a cuisine with which you aren't familiar. These services give you a chance to explore. And ... it's a pretty first-world problem to kvetch over the fine points of a meal plan delivery service.
Susan
July 22, 2017
Our summer home is in a remote mountain town with one small and expensive grocery. As an alternative to driving hours down a dangerous mountain road to a grocery with reasonable prices and selection, I am trying the delivery services. I started with Sun Basket. The first week was great. The second week's package didn't arrive. I was afraid of that--we are remote. I hope they can get the delivery worked out, because the produce is fresher, the meats are better and the variety is wonderful. Besides that, even this more expensive service is cheaper than the local grocery.
Sherry K.
July 22, 2017
We've been using Blue Apron and Home Chef for about 7 months and absolutely love them. My husband and I work long hours and often find ourselves without plans or ingredients for a decent dinner. With deliveries from these two services, most nights we cook an interesting and delicious dinner and enjoy spending some time cooking together. I take a few minutes each week looking at the next week's menus and our schedules. I usually select a delivery from the service with the best menu for the week, but sometimes I stagger the delivery days and take both. Since I travel a good bit, I cancel delivery for dates I know I'll be away.
We're actually saving money with these services because we don't over-buy when we shop and have food spoil before we cook it, and we eat out much less. Plus, we'd never try this many new recipes on our own, especially since they call for many sauces, vinegars, and other ingredients I wouldn't want to buy in large quantity for a small amount needed. We are both experienced and confident cooks, but we get many ideas for the days we're cooking on our own.
Both services have exceptional customer service. I've had one occasion each to contact them - an ingredient was left out of a Home Chef meal, and Fedex delivered a Blue Apron package a day late - and their resolutions were both fast and beyond what was required.
We've been pleasantly surprised at the quality of the ingredients. Proteins are exceptional, and produce is better than I can buy locally.
If I were only buying from one of these services, I'd probably go with Home Chef - the menu usually has more options we really want, there's more flexibility in how many days' meals you buy, and you can add fruit and/or smoothies to your box. But we've just finished a box of superb Blue Apron meals, and we enjoy trying meals that are more out of our comfort zone, which seems more prevalent with Blue Apron. For us, there have been zero downsides.
We're actually saving money with these services because we don't over-buy when we shop and have food spoil before we cook it, and we eat out much less. Plus, we'd never try this many new recipes on our own, especially since they call for many sauces, vinegars, and other ingredients I wouldn't want to buy in large quantity for a small amount needed. We are both experienced and confident cooks, but we get many ideas for the days we're cooking on our own.
Both services have exceptional customer service. I've had one occasion each to contact them - an ingredient was left out of a Home Chef meal, and Fedex delivered a Blue Apron package a day late - and their resolutions were both fast and beyond what was required.
We've been pleasantly surprised at the quality of the ingredients. Proteins are exceptional, and produce is better than I can buy locally.
If I were only buying from one of these services, I'd probably go with Home Chef - the menu usually has more options we really want, there's more flexibility in how many days' meals you buy, and you can add fruit and/or smoothies to your box. But we've just finished a box of superb Blue Apron meals, and we enjoy trying meals that are more out of our comfort zone, which seems more prevalent with Blue Apron. For us, there have been zero downsides.
Mona C.
July 22, 2017
My husband and I are in a similar situation and I agree with you 100%. I can also absolutely see why these kits can be expensive options for some people, especially for a family. For us, the time saved in meal planning and grocery shopping is well worth the price.
Lydia D.
July 22, 2017
This was my experience as well. I live in Canada, and Chef's Plate recently began delivery to my province. In the 5 months we had the service, we saved money because we weren't buying grocery-store quantities that spoiled before we could eat them.
I disagree with the assertion that the services discourage creativity; no one forces the cook to stick with the recipe card (and we've made some tweaks to bring them more in-line with our personal preferences).
My partner and I are both experienced cooks, and lead very busy lives. We ended up cancelling because we're moving in September and wanted to eat our way through our chest freezer, and do plan on resubscribing once we're settled.
I disagree with the assertion that the services discourage creativity; no one forces the cook to stick with the recipe card (and we've made some tweaks to bring them more in-line with our personal preferences).
My partner and I are both experienced cooks, and lead very busy lives. We ended up cancelling because we're moving in September and wanted to eat our way through our chest freezer, and do plan on resubscribing once we're settled.
Nanette
July 22, 2017
I have friends who live far from any food sources. The nearest grocery is an hour away; the nearest coop is 1 1/2 hours away. They plan and make the trek about every 3 weeks. The meal kit companies deliver to their general store, a few blocks away. For them, it's an excellent deal, and provides something different from their usual fare.
sarah
July 22, 2017
Right after I gave birth to my first child, someone gifted us a week of Blue Apron. I was not excited. I love to cook. I'm a creative person. I really didn't I needed some formulaic cardboard box of ingredients in my kitchen. It somehow felt like selling out. How would it even be fresh. Seriously? Ew.
I WAS WRONG. :)
I've given up my foodie snobbery, and am now a total convert. My husband and I work full-time, and our (admittedly adorable) two year-old also demands every spare second of our time. It's great to be able to fall back 3x a week on Blue Apron.. The meals are surprisingly tasty, w subtle flavor combinations I really appreciate. They're fun to prepare - I still get to "nest" and make a lovely mise en place and savor things like the smell of garlic simmering in butter. They save us time - lately, time is the most valuable commodity in my life. And yes - they even save us money. In my foodie zealousness, I realize that I as always buying entire bottles of yuzu sauce or hoisin or miso or zaa'tar, that would then moulder unused after one meal. Entire packages of asparagus/brussels sprouts/lettuce that we wouldn't eat all of. So Blue Apron has preventing us wasting money on food too.
I *will* however say that if we were a family of 4, I think the value goes way down- it's easier to make meals/budget stretch when you're cooking for a larger group. But for two, Blue Apron is just right.
FINALLY - we've tried two other meal kits (Marley Spoon & Plated), BA's still our fave. And no, I am not getting paid by BA to post this, this is just dead honest feedback from a busy, working parent.
I WAS WRONG. :)
I've given up my foodie snobbery, and am now a total convert. My husband and I work full-time, and our (admittedly adorable) two year-old also demands every spare second of our time. It's great to be able to fall back 3x a week on Blue Apron.. The meals are surprisingly tasty, w subtle flavor combinations I really appreciate. They're fun to prepare - I still get to "nest" and make a lovely mise en place and savor things like the smell of garlic simmering in butter. They save us time - lately, time is the most valuable commodity in my life. And yes - they even save us money. In my foodie zealousness, I realize that I as always buying entire bottles of yuzu sauce or hoisin or miso or zaa'tar, that would then moulder unused after one meal. Entire packages of asparagus/brussels sprouts/lettuce that we wouldn't eat all of. So Blue Apron has preventing us wasting money on food too.
I *will* however say that if we were a family of 4, I think the value goes way down- it's easier to make meals/budget stretch when you're cooking for a larger group. But for two, Blue Apron is just right.
FINALLY - we've tried two other meal kits (Marley Spoon & Plated), BA's still our fave. And no, I am not getting paid by BA to post this, this is just dead honest feedback from a busy, working parent.
GigiB
July 22, 2017
I remember reading these types of kits were for people who needed to expand their cooking horizons, busy professionals, or to introduce those who eat out a lot to home cooking. In those cases, the cost per serving isn't that high. I couldn't and wouldn't purchase these for budgetary reasons, but also because I'm a stay at home mom so I definitely can cook, shop, etc.
Susan M.
July 22, 2017
I use Home Chef and absolutely love it. I'm single and a vegetarian so their 2 meal plan with yummy recipes is absolutely perfect for me for 6 dinners. I tried other plans, but Home Chef is more reasonably priced and their recipes are much better than others. I agree with writer Jodi - shopping and cooking for 1 ends up with so many leftover food items that eventually go to waste. Also, I have to say that Home Chef has inspired me to cook more creatively on my own as well.
anita
July 21, 2017
The question that wasn't asked was if using the meal kits inspired the customers to cook more on their own.
Samantha V.
July 21, 2017
The expensive is unreasonable for me. Also, my husband and I both have special food needs, including unusual allergies. It's better to cook from scratch for real.
Jean
July 21, 2017
Family of two used Blue Apron for about six months. We loved the food ingredients parceled so we did not have leftover containers of unusual sauces to be tossed out months down the road. We liked not having to plan weeks groceries and runs to grocery store. Prep work seemed a little much at the time, but in retrospect, was probably average for a truly "fresh" meal. We mostly liked every meal they sent. Our biggest problem was too many meals per week. Some weeks we were not home or home late or too tired to prep, etc. so the meals began piling up in the refrigerator. There is no option for delivery of fewer meals shipped per month. We would have continued to use the service if option available for 2 nights per week prepping and cooking and eating the leftovers other nights when arriving late, etc. Perhaps some of these food services will rethink their delivery schedules to give us more flexibility.
Sauertea
July 21, 2017
I don't want someone else picking out my produce and my meat products. I admit that I scramble some weeknights, but I am just not willing to give up control. Additionally with sites such as Food52, I can plan for the week using recipes I have saved.
Steven W.
July 21, 2017
My daughter had a gift certificate for one meal and 1/2 off the next. She bought a total of three meals. They were very easy to make based on directions (would be harder for a less experienced person) but I didn't like the wasteful packing...every little ingredient in it's own little package...seems very wasteful. the food was good, everything was fresh,but nope. Just go to the store.
Jasmine L.
July 21, 2017
I cook for a two-person household. $8.99 per serving is not something that our current budget can support (assuming that's one meal per person per day for 3-4 days/week), so in terms of that, it seems like a pretty steep price to pay to "feel confident" in the kitchen. I learned how to cook growing up and have a pretty decent repertoire that I'm comfortable experimenting with occasionally. For that reason as well as the price, I've never used and most likely will never use a meal kit service.
Brian W.
July 21, 2017
My wife and I used Blue Apron for about six months a couple of years back. We really enjoyed it, just didn't love the cost and we like having some leftovers.
I don't mind spending 30-60 minutes after work cooking a meal, but I don't have time to do it every night. So, instead I starting cooking all sorts of different meals from cookbooks and online recipes.
Blue Apron definitely got me interested in cooking, which has expanded into my current addiction to buying new cookbooks and preparing a great variety of recipes. Meal planning and shopping takes a bit of time each week, but it's fun and a great stress reliever and somewhat artistic outlet for me.
I don't mind spending 30-60 minutes after work cooking a meal, but I don't have time to do it every night. So, instead I starting cooking all sorts of different meals from cookbooks and online recipes.
Blue Apron definitely got me interested in cooking, which has expanded into my current addiction to buying new cookbooks and preparing a great variety of recipes. Meal planning and shopping takes a bit of time each week, but it's fun and a great stress reliever and somewhat artistic outlet for me.
Aaron
July 21, 2017
My wife ordered a discounted three-meal introductory package from one of the biggest name services. The recipes use some ingredients and sometimes techniques not typically found in home kitchens -- in terms of technique, nothing particularly complicated, but an approach to an ingredient that you might normally or instinctively cook in a different manner. The instructions were clear.
The problem for me was that of the three meals, only one really worked as promised. One was in desperate need of a sauce -- but adding ingredienats for a sauce would likely have eaten up the profit margin. Another, if you followed the recipe as written, was a salt bomb.
The danger to cooking kits has long seemed to be from grocery stores; the advantage being that grocery stores don't presently sell competitive kits, customers aren't conditioned to think of kits when shopping for groceries, and that if the pricing of kits on the shelf would likely inspire most shoppers to pick out similar ingredients rather than buying the kid -- sometimes you'll find recipe cards in stores, with that sort of shopping in mind.
To the extent that people want to buy kits, the threat from Amazon is that with their ownership of a high-end grocery chain they'll be able to offer kits in most markets with a much lower delivery fee (perhaps even free to Prime members).
The problem for me was that of the three meals, only one really worked as promised. One was in desperate need of a sauce -- but adding ingredienats for a sauce would likely have eaten up the profit margin. Another, if you followed the recipe as written, was a salt bomb.
The danger to cooking kits has long seemed to be from grocery stores; the advantage being that grocery stores don't presently sell competitive kits, customers aren't conditioned to think of kits when shopping for groceries, and that if the pricing of kits on the shelf would likely inspire most shoppers to pick out similar ingredients rather than buying the kid -- sometimes you'll find recipe cards in stores, with that sort of shopping in mind.
To the extent that people want to buy kits, the threat from Amazon is that with their ownership of a high-end grocery chain they'll be able to offer kits in most markets with a much lower delivery fee (perhaps even free to Prime members).
Nancy
July 21, 2017
And here's Mark Bittman from a couple days ago (July 19, 2017) on why meal kits haven't changed cooking yet.
http://time.com/4863064/amazon-meal-kits-blue-apron-cooking/
http://time.com/4863064/amazon-meal-kits-blue-apron-cooking/
Holly M.
July 21, 2017
I was briefly signed up to Purple Carrot - Mark Bittman's vegan meal venture. I'm a good cook but absolutely loathe food shopping and finding that new magical ingredient that really "makes" a dish special can be a barrier to trying something new. I loved having it all measured in one box. It was also an interesting way to get more immersed in vegan cooking. (The recipes were really interesting and yummy.) However, the meal concept in general didn't work for me because 1) I have an irregular schedule and it's too easy to forget a delivery is coming; plus delivery days are not always good cooking days because I might be working late / have something after work / traveling etc. 2) As a single-person HH, I thought meals for two would give me one dinner and lunch / dinner the next day. These would feed a family of four. So much food waste. 3) Deliveries can be tough to get. The downside to living in brownstone Brooklyn. 4) Packaging: while recyclable and all, there was just a lot of stuff to break down and deal with. 5) Expense - once the promo offer ended, the daily cost spiked up, so at that point I realized it just wasn't my thing. I'd love it if grocery stores did this, as this would let me pick one up when I wanted to cook a meal.
Jodi V.
July 21, 2017
What the survey didn't seem to ask was household size. I have to say that as a single person, grocery shopping feels more designed for a "family of 4" and the amount of ingredients that just go bad before I can use them means I see grocery shopping as wasteful and I hate doing it. Meal delivery services fix all the problems I have in that respect.
Jodi V.
July 21, 2017
I use Plated and have been using them for about 2 years now. I love the huge variety of recipes I get and I love that I don't get more ingredients than I need for the meal. Since you can keep the recipe cards, I have repeated several of my favorites but the "uncommon" spice or fancy cheese or special ingredient that I only need 1 tsp of but must be ordered in 8 oz jars has limited the ability to repeat some meals exactly. But seeing the way different meals uses similar steps to complete a recipe has helped me learn to be a more "instinctive" cook otherwise.
I love, love, love Plated and I'll keep with them as long as I can afford it. I already have 3 x 2 inch binders full of recipe cards but they offer new flavors every single week! Also, my dietary goals have shifted from when I started so now that I'm trending more "low carb / high protein" than the "mostly vegetarian" meals I was originally ordering, it has opened more options each week. (if only they could offer more high protein / low carb AND veggie options, that would be great!) Oh and their desserts are great too!
I love, love, love Plated and I'll keep with them as long as I can afford it. I already have 3 x 2 inch binders full of recipe cards but they offer new flavors every single week! Also, my dietary goals have shifted from when I started so now that I'm trending more "low carb / high protein" than the "mostly vegetarian" meals I was originally ordering, it has opened more options each week. (if only they could offer more high protein / low carb AND veggie options, that would be great!) Oh and their desserts are great too!
anita
July 21, 2017
Many grocery stores have spices in bulk, so you can just buy that one teaspoon of the exotic spice!
txchick57
July 21, 2017
I'm short Blue Apron (APRN). I believe it will be gone in a few years. The pets.com of the current stock bubble
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