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"Fairly new to the scene (though started in 2009, almost by accident), this crowdsourced cooking community has been getting a ton of great press recently. It takes vision to realize you have something valuable, and that’s exactly what Co-Founders Amanda Hesser and Merrill Stubbs had when they realized they had created a robust community of food lovers, recipe makers and at-home chefs for their crowdsourced cookbook. They didn’t stop there, and are now focused on actually changing the way we all cook – by crowdsourcing. These two are worth paying attention to." - Kate Brodock