Maker
Idlewild Floral Co.
San Luis Obispo, CA
Idlewild Floral. started out as a California-based wedding floral studio run by husband-and-wife team Carla and Michael. The advice they found themselves telling couples again and again? Go for dried flowers and bouquets—they’re less wasteful and last a whole lot longer. That’s why in 2020, among a flurry of canceled events, they pivoted and began designing with 100% dried stems. And lucky for us, they’re shipping nationwide.