Meet the Maker
Eden Prairie, MN
Araya, the curator and designer behind Willful, sells products that make her happy. The designs are timeless and functional, all while being inspired by nature: think wood detailing and bright, cozy colors. We love that everything she sells makes us feel calm and comforted and, of course, very, very happy.View Full Profile
Our Tips & Stories
How we'd use this beauty in our own homes.
We're wreathed in smiles because it's so darn simple.
May your kitchen be as cute as it is decluttered.
Choose, clean, and store your kitchen supplies so that they work hard.