Laundry's new love.

Who knew the stuff we use to clean our clothes could actually be what wears ‘em out? This laundry detergent is tailor-made to go extra gentle as it tackles stains, helping prevent pesky pills and holes. It’s totally free of bleach, optical brighteners, colorants, zeolites, phosphates, and preservatives (basically, anything that’s best left out of the washer). There’s six specialty formulas to choose from, too: All Colors, Dark & Denim, Delicate Wash, Hypoallergenic, White, and Odor Control. Another bonus? It’s all highly concentrated, biodegradable, and just so happens to come from a carbon-neutral factory in Sweden.

All Colors: For everyday washing, it's got woody notes of myrrh and will help colors stay bright.

Dark & Denim: These oud and wood notes are for all those darker fabrics (looking at you, black jeans).

Delicate Wash: A rosy musk with lanolin inside to hydrate and protect natural fibers like wool.

Hypoallergenic: This stuff’s fragrance-free and made with extra-sensitive skin in mind.

White: A sweet vanilla and jasmine blend made especially for all those lighter fabrics.

Odor Control: This citrus and cedar duo will tackle tough odors in socks, sportswear...the works.