Bon Appetit | The Future of Food Media? food52 and Crowd-Sourced Recipes

"But food52, founded by Amanda Hesser and Merrill Stubbs, has quickly evolved into something bigger than its end game." -Emily Fleischaker, BonAppetit.com

ByFood52

Published On

Imported image

Imported Image

"The goal of food52 is both simple and brilliant: to publish a cookbook of recipes submitted online by home cooks. But food52, a website founded by Amanda Hesser and Merrill Stubbs, has quickly evolved into something bigger than its end game. By setting up weekly contests that entice their users to submit recipes, vote for their favorites, and become crowned as winners, Hesser and Stubbs have built a dedicated community of cooks. Their community is engaged, their community is discerning, and most remarkably, their community is providing them with some darn good recipes."

-Emily Fleischaker

This website uses cookies to ensure you get the best experience.

When you visit our website, we collect and use personal information about you using cookies. You may opt out of selling, sharing, or disclosure of personal data for targeted advertising (called "Do Not Sell or Share" in California) by enabling the Global Privacy Control on a compatible browser. See our Privacy Policy for further information.