The Piglet2014 / Quarterfinal Round, 2014

Robicelli's vs. The New Persian Kitchen

Robicelli's

Allison and Matt Robicelli

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The New Persian Kitchen

Louisa Shafia

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Judged by: Maxwell Ryan

Maxwell Ryan is an interior designer, an author, and the founder of Apartment Therapy Media, originally an interior design service and now a network of blogs devoted to helping people make their homes beautiful, organized, and healthy.

In 2004, Maxwell and his brother launched ApartmentTherapy.com. The network now includes two sites -- ApartmentTherapy.com, devoted to home design, and TheKitchn.com, devoted to home cooking -- reaching over 16 million unique readers per month.

The Judgment

I love to cook, but I am not a cookbook cook. 

I can't remember the last time I followed a recipe from a cookbook, let alone a baking cookbook -- something which requires exactitude -- so I consider myself a perfect, though amateur, judge. Faced with cooking something out of these two very cool books, I couldn't have been more intimidated, but as I diligently thumbed through each one, that intimidation turned to excitement: these books were both beautiful, interesting, and full of things I wanted to make. 

Content-wise, they couldn't be more different. Robicelli’s is a paean to Brooklyn and the bold lives of Allison and Matt Robicelli, who have built a successful business from scratch. The humor and upbeat charisma of Allison and Matt is evident in every page, but as I read, I began to find the design and structure of the book distracting. It organizes itself around "Love Letter" sections ("A Love Letter to Christopher Guest" is meant to explain and highlight their oddly balanced or "clever/stupid" recipes, for example) that are very abstract; when I look at the Table of Contents, I have no clear idea about what the cupcakes in each section might look or taste like. I would have appreciated more photos alongside the recipes to help guide a visual thinker like myself, and the font sizes on the page jump up and down, which made it hard for me to navigate the recipe instructions reliably. 

Do the Robicellis know how to make rich and interesting cupcakes? Yes, they do. (And, full disclosure: I happen to love cupcakes.) But baking is tough, and when I do it, I want a calm, clear guide. There were times when this book didn’t offer that. The Robicellis are intense -- and sometimes that made it hard for me to learn from them. From their book I made the Brooklyn Blackout Cupcakes; the recipe was complicated and hard to follow, but it was also incredibly delicious. 

I baked them a second time, and I did find that doing so made them quite a bit easier. Based on famous cupcakes from Ebingers Bakery, they require the baking of the cupcakes, the making of a custard, and, finally, a shiny glaze that covers the custard and makes the whole thing that much more decadent. And, oh, the chocolate! If you love chocolate, these are for you. There is so much knowledge and deliciousness here to enjoy, just as soon as you decipher the 4-page recipe. 

They had me with their beautiful cover, but, at times, they lost me with the content. 

The New Persian Kitchen is an elegant introduction to Persian food and, after the first book, I found it comforting to read. The table of contents is laid out very clearly, starting with "starters and snacks" and ending with "pickles and preserves." The font size changes are all well organized so that chapters and recipes stand out the most. And there is a compelling lead-in to Persian cuisine which answered a big question on my mind right away:

"I'm often asked, "So, what exactly is Persian food?" The best way I can think of to describe it is as a lush garden in the desert, a familiar image from classical Persian lore ... Why a desert garden? Through a system of underground aquifers, ancient Persians transformed vast stretches of arid land into fertile oases, and over thousands of years, the miracle of water in such unlikely places led to a cuisine that relishes the gifts of the garden in every bite." 

I loved that image -- it inspired and colored Shafia’s whole collection of recipes. 

Shafia’s writing never tried to sell me on her personality; I trusted her completely and appreciated her calm approach as I entered this new, unfamiliar cuisine. The recipes mainly filled individual pages (a plus: no page turning while cooking) and were clearly laid out. 

The Date-and-Walnut-Filled Cookies I chose to make intimidated me at first, as they seemed to require an global assortment of flour that I couldn't find (fava bean, coconut, tapioca). But Shafia assured me that I could use white flour if I needed, and everything baked up perfectly. The cookies were nutty and light -- not only successful, but delicious, subtle, and surprising, with a recipe that was easy to follow. In fact everything about The New Persian Kitchen was much simpler once you dove in; the organization and tone seemed geared to that effect. If an ingredient was rare or a cooking tool unique, there was always a common replacement.

I made these cookies twice as well, and they improved greatly on the second round. Making the balls of dough and stuffing them with the date-nut filling is tricky, but both trials came out with a buttery crust and a lovely filling. This recipe packed itself very nicely into a page and a half, which meant that I didn't need to do too much page flipping. 

These books are both beautiful on first glance -- their covers interesting and delicious-looking -- but when you open them up, they’re vastly different. I now believe a good cookbook illuminates the story of the food and the making of it. To me, the story of the cook is much less important. 

For that reason, The New Persian Kitchen is the book I’m more likely to keep on my kitchen shelf. 

And the winner is…

The New Persian Kitchen

The New Persian Kitchen

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Do you Agree?

68 Comments

pbf March 1, 2014
This is a really good review of two very different types of cookbooks and was thoughtful and fair -- considering this is a contest. I suppose that the premise of this competition means that cookbooks won't necessarily be compared to others which are similar -- baking books to baking books, etc. That being said, however, this is the competition we have and you did a fair and informative job of judging. Thanks.
 
Naomi M. February 28, 2014
A really nice review! Have to agree myself, own the Persian Kitchen but cupcakes, nice as they are, simply don't fit in with the way I eat! Difficult to compare two very different books I know, but a great job!
 
Maja L. February 27, 2014
I had a vague idea I would like The New Persian Kitchen but the review kind of sold me on it. I want those cookies!
 
Manny G. February 26, 2014
I think I would always choose a more cumulative cookbook over a single subject book.
 
BakerK February 26, 2014
I want to buy The New Persian Kitchen just for that date and walnut cookie recipe--sounds divine!
 
HalfPint February 26, 2014
I've skimmed both books (courtesy of Piglet), borrowed from my local library. This match-up is such an apples-to-orange comparison. It really boils down to the individual cook. If you love sweets and cupcakes, you'll like the Robicelli book. I agree with the reviewer, the layout can be a bit chaotic and intimidating. I'm a fairly decent baker and even I found myself thinking whether I had the energy to take on some of those cupcakes, as insanely delicious as they looked and sounded. This book has a fun narrative with a few expletives sprinkled (lightly) in. I've read some reviews whose authors were rather turned off by the language. I didn't find that to be quite the case. Sure, there is a little swearing, but not anymore than what I hear in a PG-rated movie. Makes me wonder what these readers would have thought of Roy Choi's LA Son.

Switching gears abruptly, the Shaifa book is very reader friendly. The layout is easy on the eyes and rather comforting in tone. Almost too tranquille. I found my attention wondering a bit as I perused the recipes. The directions are clear and well organized. I didn't feel intimidated by this book which I sort of felt with Jerusalem by Ottolenghi which is an incredible book, but still intense and intimidating. That's why The New Persian Kitchen on my wishlist.
 
jeneric February 26, 2014
This is the beauty of the piglet: I would never have known about The New Persian Kitchen, but after two rounds, I'm getting it!
 
tyrannyofcake February 26, 2014
Those date-and-walnut-filled cookies sound delicious. Smart choice to compare two recipes for sweets.
 
Ileana M. February 26, 2014
I can't wait to get my hands on that Persian cookbook!
 
Bob M. February 26, 2014
Methinks it was a brutal mismatch.
 
Jill H. February 25, 2014
While my love for Persian food may be a bias, I have to say the simplicity and excitement that come across in the review for The New Persian Kitchen makes it a just win!
 
Joan O. February 25, 2014
Great review that made me want to take a look at The New Persian Kitchen.
 
Anna B. February 25, 2014
Cupcakes without pictures and hard-to-follow recipes, no thank you. A steady guide to a new, untried cuisine, yes please to both a good read and great recipes. Nice review.
 
PieceOfLayerCake February 25, 2014
Persian food is incredible! I'm so glad its being highlighted here. And, as a pastry chef, I can't tell you how disappointing it is to see a book dedicated to cupcakes. Do a cake book, sure (Rose Levy Beranbaum made a name for herself off of one), and give the OPTION for a cupcake. But has the cupcake really become so dominant that we lose the lineage?
 
Annie B. February 25, 2014
Another very well-written review.
 
Liz W. February 25, 2014
Kudos to the reviewer for being thorough enough to make a recipe twice before passing judgment. I, too, prefer a cookbook to be about the recipes. A memoir can tell me what I need to know about a person. I think that The New Persian Kitchen seems to be a better organized book. A book about baking needs to be even more precise and organized than one about cooking.
 
Rinchen February 25, 2014
Seems like an unfair match up. Who would dare criticize Christopher Guest! The New Persian kitchen sounds like a bridge to an ancient culture. I imagine it is just as enticing as Saha., one of my all time faves.
 
ATG117 February 25, 2014
Wonderful review. I love how the second review has brought to light even more details about each book, which the first reviewer had not covered. It's given me a great sense of the books, and in this case, I totally agree with the verdict. I only wish the piglet could be replicated by different reviewers, testing the recipes in a different order. It would be so interesting to see how results differed.
 
THEToughCookie February 25, 2014
Such different books, different techniques, different skill set. Baking is not cooking. Why can't the baking books be judged against each other?
 
boulangere February 25, 2014
I second the motion.
 
kgmom February 25, 2014
Hard to compare such different books!
 
petrini.elisa February 25, 2014
no contest--charming as cupcakes or the book itself may be, what could be more fascinating than an unsung cuisine?
 
NellieMc February 25, 2014
Definitely a cuisine that merits a lot more attention - so pleased it was promoted.
 
Alexandra H. February 25, 2014
Hooray! I have both books-- both are great in their own manner, but I agree with the verdict! Thanks for a great review.
 
EmFraiche February 25, 2014
The New Persian Kitchen sounds like a wonderful introduction to a food culture I'm not very familiar with. Will have to check it out. Thanks for the review!
 
Miss H. February 25, 2014
Cupcakes are okay when the frosting isn't over the top. But if I had to spend a lot of time in the kitchen, I'd rather be making savory foods. Plus I love persian cuisine! Sure fire winner!
 
Taylor R. February 25, 2014
I love baking, but exploring an entirely new culture of food is much more appealing. I can easily combine basic recipes to make a new cupcake (ganache, pastry cream, cake flavors, etc.), but different cultures can give me so much inspiration to combine ingredients I wouldn't normally have thought to.
 
Mira M. February 25, 2014
Cupcakes are everywhere. The persian cookbook sounds like a winner to me!
 
Barbara R. February 25, 2014
Hmmm. He made a cupcake and a cookie and wrote a review......
 
alygator February 25, 2014
I remember my disappointment last year when there were a few reviewers didn't cook anything from their books so I didn't mind that he only tried the cupcake and cookie. Although I am still so intrigued by The New Persian Cookbook. I might have to buy myself a copy!
 
Dr R. February 25, 2014
Nice review. I like the fact that there are options listed for hard to find ingredients.
 
flourpower February 25, 2014
This review has sold me on The New Persian Cookbook. I tend to relate to cupcake recipes, but I am challenged by Persian cooking - and would like to know more about it. The fact that this cookbook also an evocative and reliable guide seems to make it a standout.
 
aecummingsII February 25, 2014
The review was well written and baking from both leveled the playing field a bit. Though most of the comments lean toward savory or are intimidated by baking. But based on Mr. Ryan's preference for short recipes, some of the culinary giants would have lost here too; like Julia Child, Rose Levi Barenbaum or Chad Robertson, though he'd have reveled in any dish tried from any of these masters. I also laud his making both recipes twice! Again this review was well presented and the outcome fair based on the author's criteria. I definitely need to check out The New Persian Kitchen.
 
CamillaMMann February 25, 2014
This was definitely on my short list of cookbooks to get this year. Thanks for the great review.
 
Elveenah February 25, 2014
I too love reading stories about food, but I also enjoy hearing about the cook! It's a package deal for me.
 
sollared February 25, 2014
Fingers crossed
 
FoodieDawn February 25, 2014
New Persian Kitchen sounds like a lock, and I am eager to see what Persian recipes (other than cookies) are inside. Although the cookies sound delish.
 
topdawg11 February 25, 2014
I have this book and am quite taken with it. Good choice.
 
AntoniaJames February 25, 2014
I couldn't agree more not just with the outcome, but also the reasons. What a breath of fresh air: "To me, the story of the cook is much less important." My sentiments, exactly. (I've been thinking about writing an essay, trying not to rant too much, on this very topic.) I own "The Persian Kitchen"; its layout is indeed thoughtfully attractive and serene, without striving for spectacular, staged beauty. I am delighted to see this book advance . . . for so many reasons. ;o)
 
ATG117 February 25, 2014
Would love to read the essay. It is so interesting to learn about what people look for in cookbooks. I know how certain things work for me, while others very much don't.
 
jeanmarieok February 25, 2014
I liked this book a lot. Nice review, too.
 
KarenL February 25, 2014
too many cookbooks......too little time. sigh. i would choose New Persian Kitchen too - baking is not an easy sport. :)
 
Tania T. February 25, 2014
I LOVE this cookbook! I have both this and "food of life"- this book is filled with beautiful recipes and photography, and has become my new favorite- even if food of life will always have a special place in my heart. Well done Louisa! :) Please write a second one now!!!
 
Jessica L. February 25, 2014
Tough choice but I think I would be more interested in the New Persian Kitchen myself!
 
aargersi February 25, 2014
I am so glad to see this moving up in the brackets!
 
Sipa February 25, 2014
Sounds like my type of cookbook, Persian food and a well-thought out format. Lovely.
 
Mariam February 25, 2014
Coming from a Persian background, I think it would be tough for any cookbook author to even come close to Najmieh Batmanglij's "Food of Life".
 
AntoniaJames February 25, 2014
I've cooked from both and agree that "Food for Life" is the definitive authority, and an amazing resource. Like Mr. Ryan, I found Shafia's book to be a delightful, welcoming introduction, with the caveat that Shafia veers a bit from tradition, giving many dishes a modern interpretation. ;o)
 
Eliz. February 25, 2014
Najmieh's books are extraordinary and one of the disadvantages of the author's choice of a specialized academic press as a publisher is that they don't get the attention they deserve. She is to Persian food what Marcella Hazan is to Italian food, though, it may take a few more decades for the rest of the U.S. to catch up; her vegetarian Silk Roads ought to reach a much wider readership as a gateway into the tradition's riches. Nonetheless, Louisa Shafia is writing a very different kind of cookbook and there is room for more than one enthusiastic voice. Both women shop at farmers markets and are advocates of fresh, seasonal food. Yet Ms. Shafia integrates that aspect of Persian cooking with the perspective of a young New Yorker and the practicality of a caterer. The short, simple recipes and beautiful graphics should prove inviting to readers relatively new to both cooking and Persian food, and once they gain confidence, serve as a gateway to NB's comprehensive works.
 
Mariam February 25, 2014
@AntoniaJames It certainly is the "definitive authority". Well said! Her collection of recipes can easily take you back to memories of grandma's tiny kitchen or the grandest of wedding celebrations.
 
Lisa W. February 25, 2014
Thanks for the tip! I'll be picking up both the The New Persian Kitchen and Food for Life.
 
fiveandspice February 25, 2014
I'm so glad I read this thread! I have loved cooking from Shafia's book as an intro to this exquisite cuisine, and now I'm definitely going to look for Food for Life!
 
healthierkitchen February 25, 2014
I recently (last week!) was lucky to participate in a cooking class at Najmieh's and got a copy of her Food for Life. I also have a copy of Silk Road. I had taken Louisa's book out of the library when food52 featured her a while back and found it very interesting and will probably now buy it as well to add to my growing collection of cookbooks relating to that region. Najmieh is an unbelievable personality and chef. Her books are exhaustive and not just recipes; there are poems, stories and history. They are a love letter to her home country. That doesn't mean that no one else should write a Persian cookbook. This one has interesting recipes and is quite easy to follow. There's room on my shelf for both!
 
Maria M. February 25, 2014
Tough choices! Two very different books. Like Mr. Ryan I find baking to be hard work (though I looooove cupcakes and all sweets) and I would also vote The New Persian Kitchen.
 
Kala February 25, 2014
An excellent review! Finally someone on here that understands the importance of being able to cook from a "cook" book.
 
CaseyAnne February 25, 2014
I look forward to trying some new Persian recipes.
 
Heather February 25, 2014
Yay! (I'm biased towards savory cookbooks, myself)
 
Evan February 25, 2014
I am in agreement. The New Persian Kitchen looks great! Would love to cook from it.
 
jenna_lee February 25, 2014
Yay! So happy The New Persian Kitchen is moving forward! A cuisine I, too, am unfamiliar with and would love to learn more about. I would have liked to read the outcomes of some of the savory recipes as well as I don't bake much, but I can understand that probably makes for an easier comparison. And while I certainly enjoy cupcakes and the authors sound like they are bursting with personality, it is not really a cookbook I need on my shelf. Another good review!
 
Hannah R. February 25, 2014
SO glad to read this review! I made the date and walnut-filled cookies from The New Persian Kitchen as well and felt the same way- tricky to fill but absolutely wonderful!
 
lmikkel February 25, 2014
Another thoughtful, considered review. I love it when the reviewer actually cooks from the books. This review made me want to try recipes from both of them.
 
ChefJune February 25, 2014
I thought this was a lovely, considered review. The New Persian Kitchen is going to the top of my wish list!
 
LittleFrier February 25, 2014
Both books look great.
 
nancy O. February 25, 2014
I'm impressed by the reviewer's approach, making each recipe twice, and I'm glad that he chose a baked good from the Persian cookbook. Well considered and well written, thanks!
 
sigmini February 25, 2014
I bought and read through The New Persian Kitchen. I enjoyed the background but was not engaged enough to try any of the recipes. The whole gluten free/tofu/tempeh thing seemed awkwardly tacked on to the classical cuisine. This one will go straight to Good Will.
 
Westminstress February 25, 2014
Again, so interested in the new persian kitchen! It sounds delightful.
 
LLStone February 25, 2014
The New Persian Kitchen does sound lovely - I'd love to give it a try.
 
aixpat February 25, 2014
So glad to see this book advance! I share the reviewer's preference for books that are more focused on the food than on the author, and New Persian Kitchen is a real pleasure to cook from.