Why We Started Food52
A few years ago, we set out to bring cooks together from all over to exchange recipes and ideas and to support each other in the kitchen. We wanted to create a buzzing place for others who do what we do all day long: talk about food! Together we create cookbooks, take on food projects, help others with our real-time food Q&A -- the Food52 Hotline -- and support local food producers. Since we started Food52 (we cook 52 weeks a year, get it?), millions of cooks and eaters have found their way to the site.
We believe that if you want to eat better, and you want to help change our food system, you need to cook. Maybe not all the time, but some. You don't have to eat local foods every day; you don't have to shop at the farmers market every week. But it's good to try. We're not extremists in a cult of purity, slow-foodness, or locavorosity. We're realists who believe in applying the best aspects of those food movements to our everyday lives.
It's time to widen the circle. We're launching our new shop, which we call Provisions. We'll bring like-minded makers and artisans together with all of us cooks and food people to celebrate their goods and crafts. Because great food isn't just about ingredients, it's about everything that makes a meal – it's the platter you serve tacos on; the composter in your kitchen; the knife you take on picnics; the beeswax candles that burn on your table; and the honey from the same apiary that you stir into your tea.
The people who make these products are doing vital work that complements our community's work in their kitchens. They're upholding traditions and improving upon them, building the small economy, and making useful and beautiful wares accessible to all of us.
Also, we really like this stuff, and we believe there should be one place you can go to find it all. One place to go when you need a birthday gift for a food-obsessed friend. One place to look for great table linens. One place to window-shop and daydream.
We won't have everything at once. Some of our favorite companies will launch new items with us, and we'll collaborate with others to create entirely new products exclusively for us. Creating something great doesn't happen overnight. We'll release new collections every week, until our larder is stocked. It'll take time, and we'll depend on – and we look forward to -- your ideas, feedback, and support. So get ready for some inspiration and come hang out with us when the doors open!
Our Cooking Manifesto
How you eat is how you live.
We love spending time in the kitchen, and we believe that memorable cooking doesn't have to be complicated or precious. It's about discovering that frying an egg in olive oil over high heat gives the white a great crackly texture, that slashing the legs of a chicken before roasting allows the dark and white meat to cook evenly, that maple syrup adds not only sweetness but depth to an otherwise ho-hum vinaigrette.
Many cooking sites take a top-down approach, telling you what to cook and failing to give you a sense of the people and creative process behind the recipes. We don't want to be yet another site that insists on dumbing down recipes to make them "quick" and "easy" — so we won't.
Over the past decade, research has shown that children from families who eat together do better in school, that eating "whole" foods is healthier, that eating sustainably will save the environment. But no one has pointed out that the only way to achieve this in a comprehensive, lasting way is for people to cook.
- If you cook, your family will eat dinner together.
- If you cook, you will naturally have a more sustainable household.
- If you cook, you'll set a lifelong example for your children.
- If you cook, you'll understand what goes into food and will eat more healthily.
- If you cook, you'll make your home an important place in your life.
- If you cook, you'll make others happy.
- If you cook, people will remember you.
We look forward to cooking with you!
- Amanda & Merrill