Food52 Site Updates

New Homepage Coming Soon!

By • February 4, 2012 • 105 Comments

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UPDATE: The new homepage is up -- check it out and let us know what you think!

We like to mix it up around here. One day we might present you with a top-to-bottom redesigned site. The next day that new site might break and refuse to load. We may hide your recipes for a few weeks, and then slyly add them back to your profile pages, as if nothing happened. Hope we're keeping you on your toes!

This week, we thought we'd try something different: giving you a preview of what's to come. We heard your misgivings about the home page. We shared some of them, too. So we went back to the drawing board and tried to find a way to combine the sense of discovery found on the current home page with a sense of organization. In other words, we took a colorful but messy sock drawer and matched all the socks and put them in neat rows. Hope you like what you see here (keep in mind this is an approximation of what we're planning). Either way, we look forward to hearing from you!

- Amanda

 

New Homepage

Jump to Comments (105)

Comments (105)

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over 2 years ago MeghanVK

Big fan of the "Features" tab up top and the overall cleaner look. Nice!

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over 2 years ago Lady Bilgewater

Actually, I wish you could settle into a format and stick with it for awhile. I prefer to peruse the articles, not spend my time figuring out how to navigate the ("once again new and improved!") site. Also, the video ad is very off-putting. Sorry to sound crabby - I love Food 52 (it's on my daily-read list), but the repeated changes feel a bit hyper - just appreciate what a great thing you've put together here and relax into it.

Tad_and_amanda_in_the_kitchen

over 2 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We launched one total redesign of the site in October and just re-did the homepage last week (which we did because the homepage wasn't working as is). That doesn't seem too hyper to me, but we like to make sure the site is evolving. Hope you'll grow to like the new homepage.

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over 2 years ago ATG117

Love the new home page. Phenomenally easier to look at!

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over 2 years ago garlic&lemon

I really like the new homepage, EXCEPT for the very loud video ad that automatically opens when my cursor floats over it even when I do not click on it. Can you make the ad stay closed unless we click on it? It makes it clumsy to navigate around the page. Thanks!

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over 2 years ago Tippy Canoe

I have to admit that I was thrown this morning when I logged in to Food 52 and an ad video (with loud sound) popped up and played before I could click out of it to go to the Piglet. I don't mind ads, but I don't like them intruding into my viewer unless I have opened them. (It was the Galaxy Note ad in your top right box). Frankly, it bugs me when the ads are moving around and the site is still. Too busy.

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over 2 years ago knitnbead

I love the new home page. It's like a Smorgasbord (did I spell that right?) of delicious goodies. So many decisions.......What fun!

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over 2 years ago sexyLAMBCHOPx

It would be great if we could "sae" videos and hotline questions.

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over 2 years ago madeinmb

The organization is great, but it is edging a little too close to "cupcake shop" aesthetic! Amanda, one of the really good things about food52 is that it hasn't been too cute.

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over 2 years ago jenmmcd

Thank you! I love it! Was going to send you a thank you note before I saw this article.

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over 2 years ago Sagegreen

Good improvements!

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over 2 years ago KirstenS

Oh, that makes so much more sense! Much easier to navigate. And your login bug seems to be fixed too.

Can I offer two items that I think could be improved? The floating share bar at the left is incredibly distracting to me. I keep wanting to swat it off the screen.

And about the emails: I love Food 52 for being a cooking community. I don't mind hearing occasionally about yummy/lovely things we should buy, but it seems like the "buy this" emails outweigh the "cook this!" emails.

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over 2 years ago yella

MUCH MUCH better! Congrats! I look forward to visiting the site more regularly now.

One thing though: I find that the font on the subheaders (eg PIGLET TOURNAMENT; CONTESTS) is lovely but very hard to read... perhaps up the contrast a bit?

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over 2 years ago galsmu

Much better! So much easier to find things - some of us need focus!!! Thanks!

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over 2 years ago TheWimpyVegetarian

Great, great job on the redesign!!! I really like it a lot - it hits just the right balance for me.

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over 2 years ago mrathmel

Great re-design. I had actually avoided using your site more because I had so much trouble with it. The new design seems to be just right. Thank you!

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over 2 years ago Jaynerly

I like this much better, so pleased! I had been avoiding before!

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over 2 years ago susan g

Fantastic redesign of the home page. It does what I want it to do, and elegantly. Thanks!

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over 2 years ago TasteFood

I am loving the new homepage. Well done!

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over 2 years ago creamtea

I'm wondering, when the contests are finished and all's said and done, can the CP's be mentioned in connection with the contest as part of the whole? I have a hard time navigating that; I want to know the winner, runner-up and finally the cp's of a given contest.

Tad_and_amanda_in_the_kitchen

over 2 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We may be able to find a place to do this in the contest archives section. Agree that it would be nice to have it all together. But will take some technical work because the community picks are done through our blogging system, not our contest system (because community picks were added after we launched the site).

Phoenix

over 2 years ago Phoenix Helix

One more question: are you considering adding subscribe-unsubscribe buttons to both the website & hotline threads? Ones that aren't connected to the comment box? That would be so much more functional.

Tad_and_amanda_in_the_kitchen

over 2 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We weren't, but happy to consider it -- it would be great if you could point us to a site that does this well so we can study their implementation. Thanks, in advance.

Phoenix

over 2 years ago Phoenix Helix

I'm most familiar with it on internet forums & bulletin boards. Here's one example:
http://www.wpuniverse.com...

Phoenix

over 2 years ago Phoenix Helix

And another example is Facebook. If you belong to a facebook group, they give the option of following or unfollowing a comment thread. Join any group on facebook to see an example.

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over 2 years ago AEC

Hooray! Looking forward to home page redesign. Thanks for taking comments to heart and having a the mindset and willingness to keep making the site better. I do echo what others have said about the new scrolling bar and BEG you to get rid of it. I think most people are savvy enough to look for this feature at either top or bottom of a page.

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over 2 years ago mike sanford

The thing I like about the current FOOD52 look is that dramatic use of great food photos in an un constrained layout. I enjoy searching and discovering interesting "Finds' as i search your home page . . . the effective use of white space and large images works wonderfully!!!

Me

over 2 years ago wssmom

Oh, and one more thing: I used to like going to a cook's home page and looking at the recipes and seeing which ones were editors (community) picks, which ones were winners and semifinalists, etc. Any chance of that returning? Thanks!

Tad_and_amanda_in_the_kitchen

over 2 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We're working on those pages now -- will put this in the notes. Thanks.

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over 2 years ago jenniebgood

p.s. - Also - any chance the "print recipe" button could also be tweaked to allow the recipe photo to be printed?

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over 2 years ago jenniebgood

Hi -Love the site and I think it's only getting better! Is it at all possible to add a feature allowing the reader to print comments as well as the recipe? I like printing the comments sometimes (the F52 community adds such great tips/techniques/feedback that are so helpful and in my mind really become part of the recipe). I sometimes copy and paste the comments into a word doc, but every comment then prints with the commentor's profile picture as well. It can get messy...

Tad_and_amanda_in_the_kitchen

over 2 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Thanks so much -- we will add this request to our list of ideas to discuss. Most people don't want to print anything but the recipe (not even the photo) so that's why we've designed the print parameters the way they are. But it's good to know that this isn't the way everyone wants it. Thanks for letting us know.

Me

over 2 years ago wssmom

Thanks so much! The former design really had me feeling out of the loop and very disconnected .... I've been missing my daily Food52 fix!

Phoenix

almost 3 years ago Phoenix Helix

It looks wonderful! Much easier on the eyes & much easier to navigate. Thank you for listening to our feedback. Y'all do know how to make us feel part of everything.

2 questions: I see News on the tab bar - does that mean it's coming back? I miss it! And any chance you'll limit the activity feed to comments & remove the not-so-interesting flurry of saved & viewed activity?

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Sadly, news isn't coming back any time soon. And the activity feed we'll continue to tweak until it's just the right balance of things. No promises, but we do hear you on the saved and viewed.

Cakes

almost 3 years ago Bevi

Can we delete duplicate comments like the 4 I just made?

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Yes, done!

Cakes

almost 3 years ago Bevi

So much nicer!

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almost 3 years ago susan g

I looked at the preview page and felt a sense of calm come over me. I think you have achieved both the sophistication you want and the usefulness we need. Looking forward to working with it.

About that moving box -- I had to go to a recipe to see what it was! It wasn't there last night. The concept is good, but maybe the realization doesn't work. (Oops, now I see it here too. Maybe I'm just so focused on the text...)

Sausage2

almost 3 years ago fiveandspice

Emily is a trusted source on Scandinavian Cuisine.

Oh, this does look easier to read! And, I agree with Mrslarkin, an index to the features is so helpful. I have no idea if this is related to the ongoing set of changes or not, but when I receive notifications about comments in my email now, it no longer says who wrote it or which recipe/article it is a comment on (it still gives this info if it's a comment about one of my recipes though). You have to click the link to go to the full thread to see what conversation it's a part of. And, I don't have time to click over for each notification, whereas if it says in the email which conversation it's part of and who is saying it, I can usually remember exactly how/why it fits in, who it's responding to, etc. without having to go and check. Thanks for continuing to monkey around and strive towards the best site/community possible!

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almost 3 years ago susan g

On the issue of the missing ID for notifications -- put the cursor over the linked answer and (on my computer at least) the link has the 'name' of the question.

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almost 3 years ago fiveandspice

Emily is a trusted source on Scandinavian Cuisine.

Oh, cool! That is helpful! I would still also like to be able to see who made the comment as well though. I'm very demanding, I know! :)

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

We'll take a look -- thanks.

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almost 3 years ago cookinginvictoria

Regarding e-mail notifications, I too was seeing the name of who made the comment and what thread the comment appeared in, but a fwe days ago that info disappeared. I miss it -- it's difficult to piece together the comment thread w/o this info unless you go back to the site and visit that comment thread, which I don't tend to do with every e-mail notification. Thanks for looking into this, Amanda.

P.S. Hope that the "News" feature will return. I loved it too.

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Email notifications should be fixed now. Please let us know if they aren't for you. Also, very sorry but news isn't returning anytime soon. We miss Fran and Shelly, too!

Sausage2

over 2 years ago fiveandspice

Emily is a trusted source on Scandinavian Cuisine.

They are! THANK YOU!

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almost 3 years ago mrslarkin

Mrs. Larkin is a trusted source on Baking.

Lookin' good. Thank you, guys! So is the "features" tab replacing the "articles" tab? And will the "features" tab be more like an index to all the features?? (say yes, please!)

I agree, the scrolly thing to the left that keeps following me is creepy. i keep wanting to see how fast I can scroll up/down, to see if I can out-scroll him. ;)

I love that you added the Pinterest button! Or as my husband likes to call it, the "random-crap aggregrator button."

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Yes, articles will be "features" both on the page and in the navigation. We still have some work to do once you get to the main features section to make it easier to navigate to specific columns, and also we need to add back comment counts, etc.

Hilary_sp1

almost 3 years ago Hilarybee

It looks great! I'm glad to see Food52 evolving. I appreciate the effort to listen to comments and suggestions and make changes.

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Thanks!

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almost 3 years ago Panfusine

Do we cooks still get to retain out purple pies?

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almost 3 years ago Panfusine

I meant 'OUR'

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almost 3 years ago Panfusine

I meant 'OUR'

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Yes -- and there will be some improvements to the pies in coming months.

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almost 3 years ago Ellesbelly

Are you guys working on a mobile site? This one is hard to read on the phone, not a big issue, just would love to read the site more on my train commute. Otherwise, I'm loving this new layout!

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

That's on our short list. After we launch the new home page, we're going to do some back end work on our main pages, and then focus on Hotline ... and then mobile site. We'll get there, promise.

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almost 3 years ago creamtea

Can we add the possibility, when editing recipes, of editing/switching formats (simple to 2-step recipe, for example)? That hasn't been working for me.

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almost 3 years ago Shalini

Hi Amanda,

I like the amount of whitespace. I think this'll totally facilitate readability. The black and white contrast is nice too. My original recipe, under my last profile of S.Roy for Figgy Duck, never made it back...I had changed my last e-mail address and anyhow my new profile has worked well. Thanks for the heads-up about the redesign.
I like that you don't necessarily have to click on everything to see what the most current content is, you can just scroll down the page. Very reader-friendly!

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almost 3 years ago MrsWheelbarrow

Cathy is a trusted source on Pickling/Preserving.

I am loving the "Features" box. Great way to organize your brilliant contributors!

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Glad you do and we might need to make it 2 rows deep because we have so many features now.

Zester_003

almost 3 years ago pierino

pierino is a trusted source on General Cooking and Tough Love.

Could we lose Larry the Cable Guy??

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Sorry about that -- he's probably with us for a few more weeks.

Junechamp

almost 3 years ago ChefJune

June is a trusted source on General Cooking.

The new home page looks great! ;)

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

It was like a slow braise. Just needed time.

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almost 3 years ago susan g

In lieu of a 'like' -- Amanda, brilliant analogy!

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almost 3 years ago DianneV

Please remove the side ads that activate video--- incredibly annoying. Other than that I love this site.

Junechamp

almost 3 years ago ChefJune

June is a trusted source on General Cooking.

I agree with Dianne. SO aggravating!

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

The ads activate when your cursor hovers for 2 or more seconds -- if you can keep your cursor away from the ads, they won't activate. The hover delay is pretty typical with video ads now. Hope this info will help you work around them.

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almost 3 years ago sexyLAMBCHOPx

May be helpful if you could add a tab for "contact the editors" with the email address so you could click explain when & why to contact you should - technical difficulties, etc. Agree with other that the scrolling of a page is endless, which it was shorter. To that end, appreciative of this fun, useful, and free site.

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almost 3 years ago Panfusine

Looks good! When does this version go online?

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Probably in about a week. Will update this post to let everyone know when we have a firm date.

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almost 3 years ago rukan

i like it more ogenized

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almost 3 years ago cookinginvictoria

I like it -- the home page looks very snazzy and sharp! The bigger text boxes and the specific titles for each element on the home page really adds a "sense of organization" and clarity, yet there is lots of content to explore, so the "sense of discovery" is still there too, at least for me. I really like the more descriptive hotline teaser too. Looking forward to seeing the new home page when it launches. Thanks for giving us a sneak peak!

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almost 3 years ago feucht22

Love the videos. Will they be having a permanent spot on the bottom, per the preview above?

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Yes, actually we're soon going to be doing many more videos (!) and they'll appear in more than one spot on the home page. May take a few weeks before they start appearing. Glad to hear you like them!

Mcs

almost 3 years ago mcs3000

Cool preview! Looks great - clean, sharp. I'm pleased you are not doing away w/ the "sense of discovery" in the current page. It's one of the features I liked most about the redesign. I agree that the floating comments/social bar is distracting as you navigate around a page, but I hope you don't do away with it completely (nice to see Pinterest added). Looking forward to seeing the new homepage go live.

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Thanks!

Me

almost 3 years ago TheWimpyVegetarian

I like the new proposed format VERY MUCH! It covers everything going on without sensory overload. Thanks SO much for listening to us!! Any chance top buzz will come back that highlights the most popular recipes over the last 2 weeks?

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Really glad you like it -- and most buzz is back (as of this week) in search results. The filter "Popular Recipes" is a close approximation of "most buzz" but we need to tweak it yet.

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almost 3 years ago ATG117

And one last thing, I very much concur with lazychef. I find the scrolling box pretty terrible. It actually makes me dizzy. Sorry for the complaint.

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almost 3 years ago ATG117

Looks great! Will older recipes like the "this time last year" still be featured on the homepage. That feature was one of the things I liked about the redesign because it often highlighted recipes that I hadn't previously seen. That said, I prefer a less cluttered homepage. I personally wouldn't mind the shop feature being smaller. That is something where if I'm interested in what's in the shop, I'll tab there. Then again, I understand why you would want to highlight it.

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almost 3 years ago mariaraynal

I really enjoyed the "this time last year" feature too -- it often spotlighted great recipes I wanted to make but never got around to ...

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Yes, "This Time Last Year" and some other like modules will be on the homepage in a section called "Time to Eat!" -- it didn't make it into this design round but it's in the works. And sorry you don't like the scrolling box. Since we implemented it, it has vastly increased the sharing of articles and recipes, and we like/need that.

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almost 3 years ago Ann

Any chance the contests (and other things that have been removed from the RSS feed after the first re-design) can come back to the RSS feed as part of this improvement?

Phoenix

almost 3 years ago Phoenix Helix

I agree. I follow F52 through Google Reader & miss knowing about the contests.

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almost 3 years ago lazychef

New layout looks like an improvement! Looking forward to it.

And while I'm here- one minor quibble about the current site. I really, really dislike the floating box on the left of the page (the one that lists the number of comments and has links to facebook and whatnot). It's incredibly distracting as you scroll and it jerkily follows you, and it actually doesn't even show up properly in my window (I use firefox). Any chance we can abandon that feature?

Thanks and keep up the good improvements!

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Thanks for your note! As for the scrolling box, we just added that a few days ago, so we need to make some adjustments for all browsers (I also use Firefox and have the same issue). The idea is for you to be able to share/print/email an article or recipe from where you are on the page, rather than having to scroll all the way to the top. We appreciate your feedback -- we did it as an experiment and we'll give it a couple of weeks before we decide whether or not to keep it.

Chris_in_oslo

almost 3 years ago Greenstuff

Chris is a trusted source on General Cooking

The scrolling box just showed up for me today (on Chrome) and I'm sorry but absolutely hate it! So distracting. I kept looking for a way to turn it off. If you need something to stay with us, why not have it seemingly anchored at the top or bottom rather than zipping along on the side?

Gator_cake

almost 3 years ago hardlikearmour

hardlikearmour is a trusted home cook.

Nice improvement in the layout! Can't wait to check it out when it launches.

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almost 3 years ago mariaraynal

Really pretty and nicely organized! If only my sock drawer looked so good...

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almost 3 years ago drbabs

Barbara is a trusted source on General Cooking.

Wow, Amanda, Thank you for listening to us...it looks great.

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Thank YOU for all the helpful feedback.

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almost 3 years ago boulangere

Cynthia is a trusted source on Bread/Baking.

It looks great! Duplicates are gone, space is filled, but not stuffed, not cluttered. It looks like each section is larger and can be read more easily. Great idea!

Sit2

almost 3 years ago Sam1148

Sam is a trusted home cook.

Can we haz edit back pleeze?

Buddhacat

almost 3 years ago SKK

I am with Sam.

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Do you mean on Hotline? There is an edit button for questions, just not responses. Do you mean responses?

Dscn2212

almost 3 years ago boulangere

Cynthia is a trusted source on Bread/Baking.

Any chance you could make the picture larger? It's so small that it's difficult to read. Thanks!

Tad_and_amanda_in_the_kitchen

almost 3 years ago Amanda Hesser

Amanda is a co-founder of Food52.

Tried to but that's the largest I could get it.

Dscn2212

almost 3 years ago boulangere

Cynthia is a trusted source on Bread/Baking.

Thanks, Amanda. I'll grab my magnifying turtle!

Chris_in_oslo

almost 3 years ago Greenstuff

Chris is a trusted source on General Cooking

Ctrl+ as many times as you want if you're on a PC, then Ctrl- to get it back down to size

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almost 3 years ago Panfusine

ctrl + makes the rest of the text gets magnified, but beyond a certain point, the image actually shrivels up!

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almost 3 years ago lizziebeth

... much better! easier to see different sections immediately

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almost 3 years ago sdebrango

Suzanne is a trusted source on General Cooking.

Looks great, it looks like features are prominently labeled so its easy to navigate. I like!!