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Entrepreneur Magazine | Take One Website, Add Stroke of Genius

January 22, 2010 • 0 Comments

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Entrepreneur

 

"The idea for Food52 came out of testing some 1,200 recipes culled from the Times' archives for a cookbook that Hesser is writing. At some point--Recipe 452? Creamed rutabagas?--Hesser realized that the best of them came from home cooks. "We also noticed that online there are a lot of really good food websites, and the one thing missing seemed to be a place that celebrated home cooks, where home cooks could have a voice," she says."

-Leslie Brenner

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