New & NowThe Shop

Announcing Provisions by Food52

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Food52 is launching a whole new kind of home-and-kitchen shop. Read on for details -- and a $10 credit on your first purchase!

For over three years, we've worked to make Food52 a thriving community and a valuable resource for home cooks everywhere. We've celebrated your best recipes, shared essential cooking tips, and brought you our favorite products through the Food52 Shop. But we want to bring you more. We want to do more to make your kitchens elegant, efficient, and inviting. So we're giving our shop a makeover.

We're very excited to announce that our new kitchen and home shop, Provisions, is coming soon! Provisions will be the first kitchen-and-home shop to offer the very best rolling pin along with a great peach pie recipe, or a handsome butter dish and a how-to on making your own butter. In other words, it's the shop of our dreams.


We're still putting the finishing touches on our first collections, but we couldn't wait to share the good news. So we've launched a sign-up page to give you a sneak peek at what's to come. The best part about all of this? Sign up for our mailing list, and you'll get $10 off of your first purchase.

Over the next few weeks, we'll be taking down our existing shop until Provisions officially launches -- think of our sign-up page as a really pretty, temporary wall in front of a construction zone. But don't worry, we'll be making up for it by running some very exciting giveaways -- so stay tuned! And be sure to share the good news with your friends on Twitter and Facebook. We can't wait to show you what's in store.

Tags: shop, provisions

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