How do you stabilize the color of a red velvet cupcake when you're not using artificial dye?

Allegedly in the old days, they used to just use beet juice...I wonder what that would taste like?

Allegedly in the old days, they used to just use beet juice...I wonder what that would taste like?

I think that you can purchase dried beet powder that works - I have not actually tried it, but I bet someone there at the store would know!!!