Home Decor

An Any-Budget Guide to the Best Bath Towels on the Internet

February 15, 2017

A few years ago around the holidays I decided to splurge on something special for myself—not fancy wireless speakers or a luxe coffee table book, not chocolates or yoga classes but… bath towels. It had been an egregiously long while since I’d swapped mine out and it felt like the time was right. And I gifted them to myself because, while a necessity, nice bath towels still feel indulgent. Buying them in pairs even more so.

That purchase is still paying dividends—not to mention keeping me dry—so I’m here today to evangelize for investing in those (preferably long-looped, superfine) staples of your daily bathing ritual.

Photo by James Ransom

Here are ten bath towels worth treating yourself to—whether you'd like to spend a lot or a little.

Coyuchi Air Weight™ Bath Towel, $48 each

Coyuchi’s Fair Trade Certified™ towels are loomed from pure organic cotton and come in a range of earthy tones. (A pair of these in “Truffle” was my splurge those many moons ago.) With a twill weave and rolled self-hem, these sturdy towels retain their shape and dry quickly.

Cleverly Laundry Striped Superfine Cotton-Terry Towels, $165 for a set of 3

Cleverly Laundry founders Amelia McPhee and Roshana Lewis came to bath linens via architecture, one of the, we’ll say, less trodden paths. But their sense of refinement and eye for detail lends itself well to their line of produced-in-Portugal cotton-terry towels, which feature mitered corners and extra-long superfine loops, on a grey ground for a lived-in, vintage feel.

Cleverly Laundry

Snowe Bath Sheet, $48 each

Founders Rachel Cohen and Andres Modak set out to create a versatile, foundational line of home goods in Snowe, and their seriously sumptuous bath sheets are no exception. Made in Portugal of 100% long-staple cotton, each fiber is trapped with air for superior absorbency and maximum plushness (plus, they’re quick-drying and hypoallergenic!).

Matteo Home Riviera Bath Towel, $70 each

While maybe best known for bed linens, Matteo Home's ultra-luxe 100% Turkish cotton bath towels are no afterthought. They come in no less than 17 colors (customers can purchase a sample swatch to determine their favorite hue) and are made to order. And did we mention they feature a convenient towel hook?

Matteo Home

IKEA Åfjärden Bath Towel, $13.99 each

If you’re looking for extra-thick cotton-terry on a budget, IKEA’s Åfjärden bath towels just might be the chunky knit of your dreams. Soft and durable—and under $15—they’re further proof that IKEA can do no wrong.

Rikumo Vintage Waffle Bath Towel, $118 each

The soft, textured plaits of Rikumo’s cotton-linen waffle bath towel, which are inspired by a vintage Japanese weaving technique, make it cozy like a well-worn sweater. If getting that much closer to achieving your #hyggegoals isn’t reason enough to splurge, we don’t know what is.


Restoration Hardware 802-Gram Turkish Bath Towel, $24 each

Restoration Hardware’s impressively decadent towels, loomed from a heavyweight long-staple cotton, are proof positive that sometimes high style doesn’t come with a prohibitive price tag.

H&M Herringbone Bath Towel, $17.99 each

Know and love H&M for its affordable, fuss-free fashion? Then you need to acquaint yourself with the brand’s home line, a budget decorating go-to from which we plucked this cotton herringbone bath towel. Shop now, thank us later.

Restoration Hardware

Anthropologie Linen-Bordered Westchester Bath Towel, $30 each

Anthropologie’s 100% combed cotton bath towel is loomed in Portugal for an ultra-soft feel. Better yet, it features a distinctive linen border and is available in five gorgeous colorways.

In Bed 100% Organic Cotton Bath Towel, $98 each

Another great Aussie import, Pip Vassett’s In Bed is also maybe unsurprisingly best known for its bed linens. But the brand’s organic cotton bath towel, made with the utmost care in Imabari, Japan, proves that sometimes if you do one thing well, you really can do it all.

In Bed

Tell us what you look for in a quality bath towel, in the comments.

See what other Food52 readers are saying.

  • Foodie101
  • Jo
  • Pestemal Towel
    Pestemal Towel
  • ramayansupply
  • ErinM724
Sean is a Brooklyn-based writer, photographer and kale apologist who advocates for drinking at lunch. An avid traveler, he is always on the hunt for good coffee and better bread.


Foodie101 February 11, 2019
Those Cleverly Laundry towels are fantastic! I found them to be so soft to the touch plus they look great in the bathroom. Tip: After washing and drying the towels they become even more absorbent whilst remaining soft, so chuck them in the wash before you use for the best results!
Jo May 20, 2018
Great info good explanation I think Turkish towels are also a nice addition to the bath decoration read more about peshtemal https://www.atwholesaletowels.com/
Pestemal T. January 5, 2018
Very nice article, thanks. Turkish towel also brings very high quality and economical solutions. To explore more search; https://turkishtowelstore.com
ramayansupply August 4, 2017
Thanks for sharing information. I wonder if you share the details of best bath towels that would be very useful in hotels and motels.
ErinM724 July 21, 2017
I like the Jennifer Lopez towels I purchased at Kohls. Thick, absorbent....just what I want in a towel!
Lani D. March 24, 2017
when i clicked on the link in your email it said no longer available
Lani D. March 24, 2017
restoration hardware towels are no longer available
Nanda G. March 24, 2017
They are still on the website and at my local store. What did you hear?
sexyLAMBCHOPx February 19, 2017
Restoration Hardware 802-Gram Turkish Bath Towel are worth every penny. After 13 years they're still going strong.
Christine February 16, 2017
I concur with more articles like this! I see items mentioned on blogs but since everything is sponsored I don't trust them.
Annie C. February 15, 2017
Parachute Home expanded their Bath collection today! I used to swear by Target towels – cheap as they may be – but I have been converted. Reasonable and SO FLUFFY. http://blog.parachutehome.com/bathroom-styling-tips/
Peony February 15, 2017
I have replaced all of my bath and hand towels and with those non-terry absorbent kind from Morocco. I like the way they look and they are lightweight, take up much less room in the laundry basket or closet and are absorbent. I replaced my towel racks with modern hooks hung high (so it looks a bit spa-like) and it was a pretty easy way to give my bathroom a slight and chic makeover. It Is not a good move if the coziness of towels is important to you but I love it. Have kept some of the old towels for houseguests so they have both options.
Alyson February 15, 2017
No information on how they hold up over time?
someonewhobakes February 15, 2017
Anyone have any recommendations as far as color-fastness? My biggest beef with towels is that I buy them in a lovely color, but then 6-12 months later, they have faded noticeably. I have some soft, thick Hotel Collection towels that I love, but they have faded from their original moss green to a strange yellowish color. This has happened to me with just about every brand and color I've bought (though none have been the brands in the article).
Whiteantlers February 15, 2017
So nice that you included recommendations for all budgets. Rikumo is in my neighborhood and I am going to definitely check out those towels. : )
Niknud February 15, 2017
Bed linens please! I always go down some rabbit hole looking for good ones - would love some guidance.
Posie (. February 15, 2017
This is such a useful article! I would love to see similar ones done for other basic household items (flatware and white, basic dinnerware in particular!)
Amanda S. February 15, 2017
Loud and clear :)
Nanda G. February 15, 2017
Of all the towels I've ever tried (including some on the list), the absolute best for comfort and absorption are the Restoration Hardware ones on the list. While they are definitely worth full-price, you can wait for their annual (or twice annual?) bath sale. Makes it much more affordable. One note: they do seem to vary in absorption by color. The blue ones are perfect, the grape ones tend to move around the water a bit more.