Burnt Toast Podcast

The Food Jingle You Know By Heart That Almost Didn't Exist

March  9, 2017

We've been away working on new episodes of our podcast, Burnt Toast. But we're finally back—with a new season, and a whole new look. Our inaugural show is all about the ubiquitous food jingle that almost wasn't made. We bet you know all the words.

Photo by Julia Gartland

Listen to the first episode (!) below, or head to iTunes to subscribe and get each new episode downloaded to your phone.

If you're already a listener, you might notice our show is a little different. Here's why:

Two years ago, when we ventured into podcasting, our show was a study of personalities we loved in our world: We spoke with Nigella Lawson, with Ruth Reichl; I had the honor of visiting Judith Jones in her home for an episode. We earned ourselves a James Beard Award nomination, and then, we decided to switch directions. (You know the old adage “when things are working, change them,” right?)

We love our world, but we also wanted to get outside of it—to reach people who might not know who Nigella Lawson is and to engage our community in conversations about not just food, but food-adjacent stories. We wanted to give our listeners the perfect pieces of cocktail party fodder to take away—all packaged up in textured, narrative storytelling you can listen to inside of a commute’s time.

Gabrielle, left, praying for our podcast (?); Kenzi, right, confused.

Together with my producer Gabrielle Lewis and our founders Amanda and Merrill, I started working on a new season that would give you exactly that in each episode.

Join The Conversation

Top Comment:
“I was glad to see the 'Burnt Toast is Back' email this morning and looking forward to what you'll have in store this season! I enjoy Kit Kat (and Coffee Crisp) bars and now have a mashed version of their jingles in my mind. During a trip through England and Scotland many years ago, I always wondered why the only sign above seemingly all the corner shops I saw in the U.K. were for Kit Kat bars. Your discussion with Michael Levine may partly explain that with the idea of it being shareable, enjoyed by all, perhaps struck a chord (pun intended!) with the Brits? Or, perhaps it just makes for an easily partitioned chocolate biscuit to have with tea. In any event, a fun podcast and it brought back some nice memories of that trip for me! BTW, I just ate some mini Kit Kat bars yesterday - coincidence?!”
— SandraH
Comment

We're happy to be back—with a shiny new logo from Abbey Lossing and new theme music by the talented Joshua Rule Dobson—and we hope you'll listen.

Toast can be metal—haven't you heard? Photo by Abbey Lossing

If you have feedback or story pitches, we're all ears! Drop us a line at [email protected]

11 Comments

julio May 8, 2017
hey, how do you guys pick topics to make podcasts about? is there a possibility to vote for the next podcast topic???
 
LauriL May 8, 2017
Great idea! Let's see what their response is!
 
Author Comment
Kenzi W. May 8, 2017
We think really hard about what fascinates us, then we dig. :) You're always welcome to pitch us any thoughts or ideas at [email protected] We'd love to hear from you!
 
Jeremy P. April 9, 2017
Not a surprise about Band-Aid since Manilow wrote many jingles in his early days.
 
Paula V. April 7, 2017
I can't help but mention that British Kit Kat bars are far superior to those sold in the US. Enjoyed the piece about the jingle--thanks.
 
Author Comment
Kenzi W. April 7, 2017
I've got to try one. Thanks for listening!
 
liz April 7, 2017
British chocolate is far superior to American, even so called Cadbury, which tastes nothing like UK Cadbury. I believe ours is produces by Hershey.
 
Jeremy P. April 9, 2017
Nestle outside the US, Hershey in the US.
 
SandraH March 9, 2017
I was glad to see the 'Burnt Toast is Back' email this morning and looking forward to what you'll have in store this season! I enjoy Kit Kat (and Coffee Crisp) bars and now have a mashed version of their jingles in my mind. During a trip through England and Scotland many years ago, I always wondered why the only sign above seemingly all the corner shops I saw in the U.K. were for Kit Kat bars. Your discussion with Michael Levine may partly explain that with the idea of it being shareable, enjoyed by all, perhaps struck a chord (pun intended!) with the Brits? Or, perhaps it just makes for an easily partitioned chocolate biscuit to have with tea. In any event, a fun podcast and it brought back some nice memories of that trip for me! BTW, I just ate some mini Kit Kat bars yesterday - coincidence?!
 
Author Comment
Kenzi W. April 7, 2017
Thanks, SandraH!
 
LauriL March 9, 2017
Mama gets first dibs in the comment section!! Bravissimo! Who knew...(now me) what goes on behind the scenes of launching a much loved part of the food pyramid...KitKats!! Kudos to Michael Levine for implanting an earworm in millions of candy lovers! Loved the story of its creation and its evolution. Great teamwork on presenting a fun and imformative podcast...can't wait for your next installment!! Kudo's also to Gabrielle's Dad's Barborshop guys!!