For decades, Oprah Winfrey has entered the homes of millions of Americans through their TV screens. Then she entered our movie theaters, our book shelves, our magazine racks. But as of today, Winfrey enters our kitchens, and our stomachs, with the launch of a line of heat-and-eat prepared foods in partnership with Kraft Heinz.
The line—fittingly dubbed O, That’s Good—will offer healthy comfort food soups and sides, indulgences with a conscientious twist. Keeping consistent with the rest of the O brand, this endeavor promises to be affordable, accessible, and beneficial.
The formula is dependable. The line takes comfort food classics and fortifies them with vegetables (because we know Oprah loves her vegetables)! Items include: Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta (with added butternut squash), Creamy Parmesan Pasta (with added white beans), Broccoli Cheddar Soup (with added butternut squash), Creamy Tomato Basil Soup (with added celery and carrots), Baked Potato Soup (with added cauliflower) and Creamy Butternut Squash Soup (with added pureed sweet potatoes and carrots).
The line seems simultaneously hearty and healthy in a way that has come to define much of Oprah’s other food endeavors, like her cookbook and Weight Watchers sponsorship.
A spokesperson for Kraft Heinz noted the increasing popularity of refrigerated foods. The partnership between Oprah and the company is a move to get Winfrey's healthy, vegetable-loving image into the kitchens of Americans cross-country. The prices reflect that desire—both the soups and sides will retail for under $5. And in classic Oprah fashion, ten percent of the line’s profits will be split between charities Rise Against Hunger and Feeding America.
Look for the line in grocery stores nationwide this October and for more information visit othatsgood.com.
Written by: Valerio Farris
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