Comfort Food

Oprah Just Launched a Line of Healthy Comfort Food

August  9, 2017

For decades, Oprah Winfrey has entered the homes of millions of Americans through their TV screens. Then she entered our movie theaters, our book shelves, our magazine racks. But as of today, Winfrey enters our kitchens, and our stomachs, with the launch of a line of heat-and-eat prepared foods in partnership with Kraft Heinz.

The line—fittingly dubbed O, That’s Good—will offer healthy comfort food soups and sides, indulgences with a conscientious twist. Keeping consistent with the rest of the O brand, this endeavor promises to be affordable, accessible, and beneficial.

The formula is dependable. The line takes comfort food classics and fortifies them with vegetables (because we know Oprah loves her vegetables)! Items include: Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta (with added butternut squash), Creamy Parmesan Pasta (with added white beans), Broccoli Cheddar Soup (with added butternut squash), Creamy Tomato Basil Soup (with added celery and carrots), Baked Potato Soup (with added cauliflower) and Creamy Butternut Squash Soup (with added pureed sweet potatoes and carrots).

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The line seems simultaneously hearty and healthy in a way that has come to define much of Oprah’s other food endeavors, like her cookbook and Weight Watchers sponsorship.

A spokesperson for Kraft Heinz noted the increasing popularity of refrigerated foods. The partnership between Oprah and the company is a move to get Winfrey's healthy, vegetable-loving image into the kitchens of Americans cross-country. The prices reflect that desire—both the soups and sides will retail for under $5. And in classic Oprah fashion, ten percent of the line’s profits will be split between charities Rise Against Hunger and Feeding America.

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Top Comment:
“I'm sure these will be a welcome convenience for many. For those of us who cook, making these from scratch would be my first choice. Fresh and easy. ”
— BerryBaby

Look for the line in grocery stores nationwide this October and for more information visit

See what other Food52 readers are saying.

  • BerryBaby
  • Barbara Zarach
    Barbara Zarach
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Valerio is a freelance food writer, editor, researcher and cook. He grew up in his parent's Italian restaurants covered in pizza flour and drinking a Shirley Temple a day. Since, he's worked as a cheesemonger in New York City and a paella instructor in Barcelona. He now lives in Berlin, Germany where he's most likely to be found eating shawarma.


BerryBaby August 10, 2017 anyone influenced in buying a celebrity endorsed product?
BerryBaby August 10, 2017
I'm sure these will be a welcome convenience for many. For those of us who cook, making these from scratch would be my first choice. Fresh and easy.
Barbara Z. August 9, 2017
Since Oprah owns 10% of Weight Watchers, will these new products show WW Smart Points values?
Erica August 9, 2017
Under $5 from Kraft Heinz? I wonder what the portion size is, what the preservative content will be and if they are using any organic ingredients?