The Shop

Big News: We’re Creating Our Own Line...With You!

by:
March 26, 2018

Dear Food52ers,

We have a big update, and it involves you—all of you!

A few years ago, we launched our Shop so Food52 could be a place not only to connect with other people who love to cook and gather around food, but also a place to discover the very best tools, serving pieces, and decor for your kitchen and home.

Since then, we’ve expanded our original assortment of 80 products to more than 2000 (!). We’ve hunted down the very best spatulas, heirloom-worthy serving dishes, and ever-handy dryer balls (a best seller + a name that still cracks us up).

Shop the Story

You’ve given us feedback at every step: on what brought you joy and what you wanted to return, what you pined for in a larger size or a different color, and what you like to buy as gifts for your friends. We’ve paid close attention.

Join The Conversation

Top Comment:
“Can't wait to give feedback and help make the products of our collective dream kitchens :) Thanks for including everyone! ”
— kendraaronson
Comment

You may have noticed that we’ve brought on many products that are exclusive to Food52 (like these oven mitts and these vases). We’ve even done some wonderful product collaborations with our talented makers. It’s taken us time to develop these kinds of deep relationships and know how to move into the next step.

Now we're ready to develop our own line of Food52 kitchen and home goods. And we're so excited to do it with you.

Just as we wanted you to have a say in the recipes and content on the site, we want you to be a part of the products we make. How many times have you brought home something and thought, "If only it had handles and was an inch narrower..." or, "Gah, why did they make this measuring cup so hard to clean!"? Now's your chance to be heard, and to have a hand in creating something with us. Let’s build a line of dream kitchen and home products together.

We’ll start slowly and learn together as we go. We’ll be asking you questions, like: “Does your ideal tumbler have thin or thick glass?”; “Do you prefer a wide, shallow bowl for pasta and soup, or a deeper one?”; and “What color candles have you been yearning for to outfit your table?”. We want to get these products right: handsome, timeless goods that will enhance your home and last a lifetime.

We’ll be in touch very soon to share our first product concept and gather your impressions, thoughts, and feedback. We may ask you to vote or comment on Facebook or Instagram (follow along with #f52byyou); query you through our emails and in posts like this one; or create a Hotline thread—or all of the above.

Start dreaming, and stay tuned!

Amanda & Merrill

27 Comments

Coressa C. April 9, 2018
How exciting is this! Can't wait to help out.
 
Basil A. April 3, 2018
How exciting and congratulations on the new chapter! Big fan of Food52... never thought I'd be in love with a butter keeper ;) but your unique assortment definitely gives my kitchen lots of charm. I've enjoyed being a part of this community and looking forward to seeing the new product. Thank you for including us in the journey!
 
anwaar April 3, 2018
This idea is so exciting and wonderful! I'm really looking forward to participate in any way I can ;).
 
kendraaronson April 2, 2018
I love this so much! Amanda + Merrill + Food52 team + Food52ers = so much admiration! Can't wait to give feedback and help make the products of our collective dream kitchens :) Thanks for including everyone!
 
Olivia B. March 29, 2018
Yay! Can't wait to see--and congrats to you and the Shop team for what I know is a huge labor of love!
 
JaneyNYC March 28, 2018
Awesome! Can't wait to see what you have in store for us ;)
 
AlainB March 28, 2018
Congrats! Great to see how you've grown, keep on building!
 
Amanda H. March 28, 2018
Thanks, Alain!
 
phyllis March 27, 2018
I've been following you since you started writing for the NYT and later when you introduced us to Merrill. This is great news and I'm looking forward to helping along. Congratulations.
 
Amanda H. March 28, 2018
Great -- looking forward to your help! Thanks, Phyllis!
 
Konky's C. March 27, 2018
This will certainly be wonderful to follow!
 
Amanda H. March 28, 2018
More details coming soon!
 
Rhonda35 March 26, 2018
Exciting news!
 
Amanda H. March 28, 2018
:)
 
[email protected] March 26, 2018
I'm so happy for you guys. Love the pieces that I've already purchased and love that we can have input later. Keep up the good work.
 
Amanda H. March 28, 2018
Thanks, Patty -- looking forward to your thoughts!
 
Bryce L. March 26, 2018
Awesome news! Love the Provisions shout out :)
 
Amanda H. March 28, 2018
Thanks Bryce -- great to see you pop in here!
 
Anita March 26, 2018
Awwwww, I've loved y'all since you were "Provisions," so this is thrilling!
 
Amanda H. March 26, 2018
Thank you, Anita!
 
George T. March 26, 2018
Exciting! I love your site and now I can't wait to love your wares!
 
Amanda H. March 26, 2018
Hope you'll take part!
 
Jesse M. March 26, 2018
!!!!! Congrats & can't wait to see what's next :)
 
Amanda H. March 26, 2018
Thank you so much -- glad you're part of our community!
 
heirloomed March 26, 2018
Congrats ladies - it has been so wonderful to watch your beautiful business grow through the years! All the best.
 
Amanda H. March 26, 2018
Thank you -- the feeling is mutual!
 
rachel P. April 2, 2018
Do you still carry the magnetic kitchen knife holder? It was black, and I believe it was 2 sided? Good luck on your new project. I've enjoyed many of your products.