Home Decor

7 New Bedding Brands You Should Definitely Know About

These direct-to-consumer companies are to make your bed as sleep-inducing as possible.

October  7, 2019
Photo by Parachute Home

Do you ever wonder why sleeping in a hotel bed feels so luxurious? Yes, it’s the plush, pillowy mattresses that probably cost more than your monthly rent, but that extravagant comfort also has a lot to do with crisp, high-quality sheets.

Until recently, shopping for great bedding was confined to department stores. In the past few years, though, there has been a disruption in the home industry in the form of direct-to-consumer companies that cut out the middleman and sell straight to the customer themselves. Bedsheets, like furniture, are a welcome product of this disruption.

Now, hotel bed-level grandeur is well within reach, and comes in all shapes and sizes. Whether you’re looking for cool percale, silky sateen, or organic bamboo, the right sheets are out there waiting for you. We’ve gathered seven of the top direct-to-consumer bedding brands on the market so that you can find your perfect fit.


1. Parachute

Based in Venice, California, Parachute’s cozy bedding line has an effortlessly cool vibe that matches its hometown. Think percale, sateen, and linen sheets in earthy tones like bone, fog, and blush. The bedding also exceeds the Oeko-Tex certification, which means it’s free of chemicals and harmful substances.


2. Brooklinen

Percale, sateen, and linen sheets are also on offer at Brooklinen, but the style is clean-cut and classic. The neutral colors on offer include solid white, graphite, and steel. The company only uses long-staple cotton, which produces strong, fine fibers for a softer, more durable textile.


3. Snowe

Crafted in Italy and Portugal, Snowe’s percale, sateen, and linen sheets are designed to be more lavish than practical. The brand's sheets are European-milled with an emphasis on high thread count, and come in classic colors like ivory and slate blue.


4. Boll & Branch

Committed to maintaining an ethical business, Boll & Branch uses organic, Fair Trade-certified seed cotton grown in rainfed regions of India to make its signature soft percale, flannel, and chambray sheets. The look is slightly preppy, with banded duvets and floral sheets featured in the collection.


5. Ettitude

Ettitude’s proprietary fabric, CleanBamboo™, is lyocell made from 100% organic bamboo. Sustainable, soft, and cooling, the material is naturally antimicrobial and hypoallergenic. The brand, which coined the term “vegan silk” to describe its shiny sheets, also offers bedding in bamboo charcoal lyocell and bamboo twill.


6. Hill House Home

Monogramming is what sets Hill House Home apart from the rest. Its percale, sateen, and linen bedding can all be customized with words and symbols of your choice. And if you’re interested in tracing your sheets back to their roots, these are made with fabric woven in Italy from Supima cotton grown in the United States.


7. Buffy

Known for its popular eucalyptus comforters, Buffy also makes 100% eucalyptus sheets with eucalyptus grown in Austria that uses 10 times less water than cotton. The sheets are dyed naturally with ingredients like gardenia and pomegranate, and feel cool to the touch.


This post contains products that are independently selected by our editors, and Food52 may earn an affiliate commission.

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“Before clicking through all the links, did you notice which were more affordable? I would think I'm not the only one who'd like to know that.”
— Nanda G.
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Nanda G. October 8, 2019
Before clicking through all the links, did you notice which were more affordable? I would think I'm not the only one who'd like to know that.