Line a sheet pan with foil. Place short ribs bone side up and season with the seasoning. Turn over each piece and season meat side up. Bake for 20 minutes each side. Remove from oven. Reduce oven temp to 350 degrees.
In a large dutch oven over medium-high heat add the olive oil, then the seasoning. Next add the beer, then the stock. Try not to let the beer foam too much. Bring to a boil then turn off heat.
Add the short ribs to the pot and cover. Place in oven and cook for two hours. When ready, remove and let sit with cover slightly askew for about 10 minutes.