Preheat your oven to 180 degrees Celsius.
Place all the ingredients for the muffin base into the bowl of a stand mixer. Slowly mix to combine.
Add your chosen muffin flavourings. Some are suggested above, or get creative with your own. Continue to stir in your mixer on a medium speed until the ingredients are well combined, but not too smooth - don't worry about lumps.
Evenly distribute the mix into a greased/lined 12 hole muffin tray or 24 hole mini muffin tray. Bake for 20-25 minutes for large muffins, or 15-17 minutes for mini muffins - either way, a cake tester should come out clean for the muffins to be done.
Cool in the tray for 5 minutes before transferring to a wire rack to cool.