Meet the Maker
Eden Prairie, MN
Araya, the curator and designer behind Willful, sells products that make her happy. The designs are timeless and functional, all while being inspired by nature: think wood detailing and bright, cozy colors. We love that everything she sells makes us feel calm and comforted and, of course, very, very happy.View Full Profile
Our Tips & Stories
How we'd use this beauty in our own homes.
Golden, lofty loaves without a fancy oven.
This tool's already hiding out in your kitchen.
Pan-seared burgers, dumplings, and pork chops await!