Taking the floor.

We never knew a rug could have so much talent. Every stunner here is woven on traditional looms in the heart of Sweden, using—wait for it—PVC ribbon. Since they’re plastic through and through, they’re indoor-outdoor friendly and durable as all get-out. (And yes, they’re soft too.)

• Tough as they come: Each rug is designed to last a lifetime, and it’ll hold its color even when exposed to fierce UV rays. (It even has welded edges for extra strength.)
• Cleans up easy: Vacuum it, hose it down, or send it through the washing machine if it fits. Oh, and since it’s water resistant, it’ll dry flat within an hour.
• Nontoxic & allergy friendly: That PVC plastic it’s made from? It’s totally free of phthalates and other toxins, and it won’t hold onto dust, either.
• Sustainably minded: This one’s made in Sweden from start to finish—raw materials to finished product—so it’s cutting down on transport-related carbon emissions. Plus: It’s made to last and last.
• Happily reversible: It has that pretty pattern on both sides, so an all-new look is just a flip away.