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Monita is a recipe tester for Food52.
added 4 months agoIt depends what you wanted to use this for. But both brioche and challah are more eggy/chewy than other breads. So a softer bread/roll would be a good substitute. If you live in an area where there might be a kosher butcher shop, you could probably find challah bread there
Challah bread in a kosher butcher shop. Challah can be found in most bakeries, bigger supermarkets, trader joes, whole foods...
A Chinese pai bao/pai pau ("row bun") is soft and chewy, and might be a good substitute. It has no egg in it, though. You can find these in Chinese bakeries, if you live by a Chinatown.
Potato Rolls or bread would be a good substitute.
Just ask for any enriched white bread at the bakery counter... That's ultimately what you're after.
Brioche is a rich dough, so alternatives could be other rich doughs such as: baba/savarin, kugelhopf, hot cross buns and even panettone (although that has extra extra flavour and is more like cake). It really all depends on what you are using it for.