5 No-Brainer Ways to Make Better Cookies

April 23, 2015

This article is brought to you by Ten Speed Press. Head here to pick up a copy of Cookie Love. 

Today: We're nerding out with Mindy Segal, chef of Chicago restaurant Hot Chocolate and author of Cookie Love, on how to make better cookies at home.

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“I’m a total, total cookie nerd,” Mindy Segal tells me as she elaborates on how she likes her drop cookies baked (For the record: super crispy all over or with innards that are chewy). Segal, the author of inventive cookie compendium Cookie Love and chef of Chicago’s popular restaurant Hot Chocolate, has been baking since her parents gifted her a KitchenAid mixer at thirteen—with cookies being her primary mode of experimentation. Since then—and now as a pastry chef commanding an entire menu—cookies have been her dessert touchstone.

As someone who is often tempted to order molasses cookies with her morning coffee, I wanted to know what advice Segal—2012’s James Beard Award winner for Outstanding Pastry—could offer on how to make a better cookie at home (so I could stop embarrassing myself at 8 AM). Here are her five no-brainer tips for first-rate cookie-making:   


1. Get the basics down, then go wild.

Segal isn’t much of a by-the-books person—she doesn’t think that recipes with little flexibility to tweak are helpful in becoming a better baker. But she does suggest that getting a few signature techniques, sauces, and preserves in your arsenal will do you well as you begin to riff off of the classics. Segal has her own set of mother sauces—hot fudge, caramel, and butterscotch—and she found that, while writing Cookie Love, they were important to know how to make as a base for her more complicated recipes.  

2. Seasonality is your friend.

Baking with the seasons, Segal explains, heavily influences her cookie recipes. There’s really no question that freshly-picked strawberries will taste better than store-bought ones, or that stonefruit like peaches or apricots will have the best flavor when they are at their peak. In turn, if your fruit is in season, this will make your jams, preserves, and syrups infinitely improved. 


3. Give it texture.

If you approach cookies as you would plated desserts, Segal notes, you have one or two bites to create the experience. This is where texture comes into play—and it’s important. Cookie Love is organized by different types of cookies, and she mentions that each style has its own optimal texture. Several of Segal’s recipes, however different they are, play with texture by using ingredients like crushed peanuts, pretzels, seeds, dried fruit, and toffee. Differences in texture make a cookie stand out from one made by a machine, she adds. 

She also suggests experimenting with different shapes, handmade or not, and has a bit of an obsession with vintage cookie cutters. She loves obscure shapes that still feel relevant, like scalloped rectangles and hearts that look like doilies. 

More: A cookie with many textures is waiting patiently to be made from your pantry items.


4. Tap into memory.

Evoking emotions through memories is a central influence on Segal, and honing favorite flavors you recall from childhood can infuse ordinary cookie recipes with moxie. “I’m very, very, very influenced by nostalgia and childhood,” she says. Memories of blueberries, sour cream, and brown sugar are fond for her, so many desserts she makes has these components. (My mom always made chocolate krinkles, so I was excitedly drawn to Segal’s Brownie Krinkles which have a similar look and color.)


5. Balancing flavors is key.

“I remember working really hard on chocolate chip cookies,” Segal says. Getting the salt, the sweet, and the vanilla to balance each other was essential for her version of the classic. Proper seasoning, even for sweets, makes all the difference in standing out. Segal adds that while you shouldn’t look to make cookies salty, using a substantially larger amount of salt or vanilla extract than you are used to will help enhance flavors.

Reprinted with permission from Cookie Love by Mindy Segal with Kate Leahy (Ten Speed Press, 2015). Photography by Dan Goldberg.

This article is brought to you by Ten Speed Press. Head here to pick up a copy of Cookie Love. 

What’s your favorite cookie? Tell us in the comments below! 

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