When Alex Gomberg joined the family business, he committed to making sure the fourth generation of Gomberg Seltzer Works would not be its last. The Brooklyn-based seltzer manufacturer had suffered the loss of a lifestyle, as seltzer delivery (and in many homes, seltzer itself) faded into history books. Although their factory in Canarsie still supports a handful of octogenarian "seltzer men" and their delivery routes, Gomberg is establishing a new business model for a product so old-fashioned that the bottles used to contain it are up to a century old.
Rebranding his operation as the Brooklyn Seltzer Boys, Gomberg now delivers seltzer as a specialty drink for restaurants, bars, and events throughout New York. One of his leading tactics for getting people excited is to serve them a perfect egg cream. That classic Brooklyn drink—made from milk, Fox's U-bet chocolate syrup, and the best seltzer you can find—has won Gomberg awards. Yet the real prize he's looking for is the moment that customers realize that they're tasting a piece of Brooklyn history.
1 Minute Meal is a micro-documentary series dedicated to capturing the many faces of New York City through the lens of food.
Tell us about the first time you had an egg cream in the comments.