New & NowFood52 Holiday Market

Bottom Line from our VIP Party? The Food52 Holiday Market Rocks.

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You've probably noticed by now that we're really excited about our brand new brick-and-mortar retail location: The Food52 Holiday Market, which is a temporary pop-up shop in New York City! After days of prepping in a space that formerly held Starbucks, our doors are open to anyone who wants to shop some of our kitchen and home goods in person. As Instagram user lukasvolger put it in the caption to his image below, "If this is the future of Starbucks no one will ever complain."

We celebrated the opening (because pulling off building a whole store in two days is worth cheers-ing) with libations, a 4-piece jazz band, and ample snacks the night before we opened to the public. Here are some snapshots of the evening, starting with Merrill and Amanda getting their last emails in before the party started.


👋🏼👋🏼 @merrillstubbs @amandahesser #f52market 🍾🎉 (We're open at 17th and Broadway tomorrow!)

A photo posted by Samantha Weiss-Hills (@thereforesamiam) on

Stockings were hung by the chimney—er, mantle—with care.


Leslie and her boyfriend Jonah worked the door (just kidding, we didn't put Jonah to work).

Schmooze & booze at the #f52market holiday market @carmzl

A photo posted by Megan Rodrigues (@megatron808) on

Baby Soda Jazz Band arrived in style, belting out 40s New Orleans jazz between bouts of holiday classics.

@food52 holiday party - equal parts classy and charming #f52market 😘😘😘

A video posted by Jourdan Ludwig (@jourdanludwig) on

Guests arrived—many wearing a groundbreaking ensemble of all black—and posed unassumingly for the paparazzi (okay, fellow colleagues).

Love these people. #f52Market

A photo posted by @amandahesser on

Much love for the work peeps (many not pictured) #f52life #f52Market

A photo posted by Carmen (Z) Ladipo (@carmzl) on

We promise this was a well-attended event, but you wouldn't know by this crew of camera-hoggers.

The people, they shopped:

The ultimate bar cart @food52 Holiday Pop Up store👌🏻. #f52market #f52grams #cocktail

A photo posted by™ (@fullbellyblog) on

The sweetest round bud vases at the #f52market

A photo posted by @kae3748 on

They admired Alexis' flower and greenery arrangements, and the way she styled every surface with a bit of carefree luxury.

It's time for the @food52 holiday market! Come buy all of the pretty things! #f52life #f52market #holiday #winter #food52

A photo posted by Taylor Rondestvedt (@taylor.a.rondestvedt) on

It's all in the details. @food52 #f52market#holidays#hostess#lionesquegroup#popupshop#nyc

A photo posted by The Lionesque Group (@lionesquegroup) on

Super pretty arrangement at #f52market , I love green on green! 🌷🌷

A photo posted by @kae3748 on

Also the floors.

holiday done right at #f52market (the tile is pretty dope too)

A photo posted by Jamie Rowley (@jmerowley) on

They stood guard over Home Alone (hi, Merrill!).

@merrillstubbs standing guard over Home Alone. #f52Market

A photo posted by @amandahesser on

And of course they filled their bellies. Here's what we drank and ate (everything was a recipe from our site!):

first things first. #f52Market

A photo posted by Kenzi Wilbur (@kenziwilbur) on

  • The Virago, an herbacious, warming mix of Fernet Branca, Carpano Antica Formula, freshly squeezed lime juice, and ginger syrup.
  • Rosemary Gin Cocktail, made with rosemary syrup, Martin Miller's Gin, and lemon.
  • Teeling Irish Whiskey, which was served however you liked it.
  • Bridge Lane red and white wine blends.

Hanging out at the #f52market, sipping on a rosemary gin cocktail and attempting not to buy EVERYTHING.

A photo posted by Jessica Lee (@jessiemlee) on

And a wonderful wait staff toured the room, doling out appetizers and lots of good cheer to attendees.

bar staff, pegboards and xmas goodies at the Food52 holiday market, opening tomorrow. #f52market 🎄 #ancientindustries

A photo posted by ancient industries (@ancientindustries) on

And took the occasional movie break.

Catering team rightfully mesmerized by Home Alone #f52market #f52life

A photo posted by @bridgetwi on

Appetizers included:

At the end of the night, guests took home swag bags that included Zwilling double-walled tumblers, tins of Jacobsen Sea Salt, Martin Miller's Gin, and cookies! Things got a little weird once most people left.

"Who said the party has to stop in the bathroom? Nonsense!" - @miglorious #f52Market

A photo posted by @amandahesser on

These are our bathroom mirrors. How do you like them?

#f52Market #f52life

A photo posted by @mehighlow84 on

Needless to say, the morning after came rather quickly. We opened our doors at 10 A.M. on Thursday to a full day of shoppers, and we can't wait to see the rest of you!