Holiday EntertainingNew & NowEntertainingThe ShopHolidaysGiftsFood52 Holiday Market

Our New Holiday Market is Hosting 13 Special Events & You're Invited!

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You asked and we answered: The Food52 Holiday Market is back (and bigger, and open for longer, and better than ever!). We've taken root on the corner of 17th Street and Broadway in Manhattan's Union Square, and are open to the public through December 20th.

Photo by Bobbi Lin

What started as a true pop-up store (last year's was just 3 days long and much smaller), this year's holiday market is really more like a market—with a remarkable inventory, an infectious bustle, and a score of events to boot. The location bigger than last year, too: Our elves and gift wizards—employees, that is—painted, put up shelves, hauled out our favorite Shop winners, and planned the activities to a T. There are cookies, twinkly lights on trees, mistletoe, holiday movies, real reindeer (okay not really), and definitely a present for every single person on your list.


But what kind of wonderland would it be if we stopped there? Here are the other events we have planned—so you really don't have an excuse not to stop by.

Photo by James Ransom

Cookbook Signings

J. Kenji López-Alt, The Food Lab: Better Home Cooking Through Science

Saturday, December 5th, 2:00 to 3:00 P.M. Open to the public.

Meet the brain and personality behind Serious Eats’s Food Lab, J. Kenji López-Alt, and his book by the same name. Get a copy of his 900-page grand tour of the science of cooking signed for the people in your life who like to nerd out on the details and won’t settle for blasé scrambled eggs (we tackled his 8-page recipe for meatloaf—find out here if it was worth it).


David Lebovitz, My Paris Kitchen: Recipes and Stories

Saturday, December 12th, 2:00 to 3:00 P.M. Open to the public

One of our favorite tour guides to the City of Light will be at the market signing his smart, beautiful cookbook—runner-up in last year’s Piglet Tournament of CookbooksMy Paris Kitchen. Consider this the perfect (and perfectly customized) holiday gift for every Francophile and cook who loves great recipes and writing.

Food52 Authors & Friends

Tuesday, December 15th, 11:00 A.M. to noon. Open to the public.

Meet the authors of Food52's cookbooks—plus a handful of our other favorite cookbook authors—and have them sign and inscribe your copies. Hello, perfect (and perfectly customized) holiday gift.

Mollie Katzen, The Moosewood Cookbook: 40th Anniversary Edition

Thursday, December 17th, 11:00 A.M. to noon. Open to the public.

Prolific cookbook author Mollie Katzen will be in the house to sign the 40th anniversary edition of her treasured ode to plants—The Moosewood Cookbook—listed as one of the top ten bestselling cookbooks of all time by the New York Times (and entirely hand-written and illustrated by Mollie!). It’s the perfect holiday gift for anyone who loves vegetarian cooking, or just likes their cookbooks full of helpful details and whimsy.

Food52 Cookbook Signing with Amanda Hesser, Merrill Stubbs, Kristen Miglore, Gena Hamshaw, and Sarah Jampel

Friday, December 18th, 2:00 to 3:00 P.M. Open to the public.

We’re not partial or anything, but we think the Food52 cookbooks—Genius Recipes, Baking, and Vegan—are the right gifts for nearly anyone on your list. Come meet the people responsible for making them happen and get your copy (by which we mean copies) signed by them.

Photo by Bobbi Lin

Holiday Silhouette Artist Hours (New!)

Monday, December 7th, 2:00 to 6:00 P.M. Ticket required—please purchase here.

We've enlisted the help of the world’s fastest silhouette artist, Cindi Harwood Rose, who hand-cuts profiles of presidents and queens out of French archival paper with surgical scissors, in under a minute. Bring your kids and take home a one-of-a-kind gift for $10 (normally Cindi's silhouettes cost $45+ a pop).

Holiday Story Hour

Tuesday, December 8th, 10:00 to 11:00 A.M.

Thursday, December 17th, 10:00 to 11:00 A.M.

If you need to shop with little ones in tow but are dreading the possibility of an in-store meltdown, join us for Holiday Story hour: Merrill, Amanda, and special guests will be reading to kids of all ages, so you can shop with both hands free. Open to the public.

Makers Hours

Tuesday, December 8th, 11:00 A.M. to 1:00 P.M. Open to the public.

Thursday, December 10th, 11:00 A.M. to 1:00 P.M. Open to the public.

Saturday, December 19th, 2:00 to 4:00 P.M. Open to the public.

Join some of our makers—the designers, craftspeople, and mix-masters who make our Shop possible—for a casual Q&A (with snacks!). Featured makers will be different at each event, but if you're lucky you'll catch the masterminds behind Mike's Hot Honey, La Boîte, the cocktail bitters masters behind Cecil & Merl, and the Lebanese spice experts behind Sohha.

Gift Guiding with the Food52 Holiday Dream Team

Monday, December 14th, 11:00 A.M, to 2:00 P.M. RSVP required—please sign up here.

Friday, December 18th, 11:00 A.M. to 2:00 P.M. RSVP required—please sign up here.

We know how hard it can be to pick the perfect gift. That's why we're offering up our personal shopping dream team to you! Drop by and sign up to be guided through our shop with a Food52 concierge shopper from our editorial or buying team.

Photo by Mark Weinberg

Holiday Shopping Happy Hour

Wednesday, December 16th, 6:00 to 8:00 P.M. RSVP required—please sign up here.

The only thing better than the Food52 Holiday Market is browsing with a cocktail in hand. If that sounds good to you, RSVP to our Happy Hour to make it a reality. Nice try, kids, but you have to be 21+ to come to this party!

Tags: pop up shop, pop up, holiday market, food52 holiday market, gift store, gift shopping, Christmas, twinkle lights