Interior Design

Before & After: How We Built a Pop-Up Store in 3 Days

December 10, 2015

A number of months ago, the Union Square Starbucks was located at the corner of Broadway and 17th Street, in a corner space with no fewer than 12 windows and a constant stream of passersby heading to and from the nearby subways. When Starbucks moved out this fall, they ripped up everything inside the original location—it looked like a tornado had blown through.

Fast forward to last Monday, November 30th, when Food52 started a short-term lease on the space with high hopes of opening our annual Holiday Market to visitors just 3 short days later. Spoiler alert? We did it. But to say that we took this space from zero (construction zone) to 60 (fully fledged retail embodiment of our online Shop) in no time doesn't quite paint a full picture. A team of pop-up consultants, most of our employees, and a bit of hired muscle spent the better part of those all-too-short days on-site—and here are the before and after shots to prove it:

The Movie Theater:

Photo by Amanda Sims
Photo by Rocky Luten

The Shelving:

Photo by Amanda Sims
Photo by Rocky Luten

The Living Room:

Photo by Amanda Sims
Photo by Rocky Luten

The Dining Room:

Photo by Amanda Sims
Photo by Rocky Luten

The Window Decals:

Photo by Amanda Sims
Photo by Rocky Luten

The Giant Pegboard Wall:

Photo by Amanda Sims
Photo by Rocky Luten

The Pantry:

Photo by Amanda Sims
Photo by Rocky Luten

Everything Else:

What else went into making the pop-up a winter wonderland? Foremost, the vision of a planning team that included our art director Alexis Anthony, our Shop team's Jojo Feld and Kristina Wasserman, a marketing dream team (Jackie Stauffer, Haley Sonneland, Kate Kudish, and Francesca Andreani), and of course Amanda Hesser and Merrill Stubbs, who had the layout, products, and decorations planned before we even set foot in the space on Monday. Second? Every helping hand in the company, who arrived with holiday cheer to spare, ready to perform riveting tasks like organizing inventory, printing and stickering barcodes, decorating Christmas trees, and arranging odds and ends on every surface. Here's a look:

We're giving out free water (and cookies!), a stash of which of course be lugged in by hand.
Trees were assembled (we had to use fake ones, due to this thing called "NYC Fire Code").

And here's how we're storing backup inventory:

I'd describe our inventory system as "heritage" #f52market #f52life

A photo posted by @bridgetwi on

Alexis decorating the tree, and Amanda and Merrill arranging gadgets on the pegboard.

To top it off, our employees are also staffing the market! Come visit such excellent personal shoppers as Jovan Stojanovich and Leslie Stephens:

How can we help you? #f52Market #f52life

A photo posted by @mehighlow84 on

Though some people always work harder than others:

The bosses watching Home Alone in preparation for @food52 #f52Market launch!

A photo posted by Micki Balder (@mfbalder) on

1 Comment

allie February 2, 2016
Just curious - where do all the shelves go post-pop-up?<br />