Nike’s new sneaker is a brunch lover’s dream: The “swoosh” is dripping with maple syrup, the fabric is (duh) waffle weave, and a hidden chicken-and-waffles logo on the insole will have wearers thinking happy brunch thoughts at least twice a day.
This isn’t Nike’s first foray into food-centric swag—the brand debuted a line of dessert-inspired sneakers last year—nor is it the only product of its kind. Retailers seem to be capitalizing on millennials’ desire to brand themselves through food.
In the past, your favorite food might have been something only those responsible for planning your birthday dinner knew. But these days, our preferences play a huge role in our identities on social media and beyond. Whether you compulsively photograph doughnuts or name-drop your vegan lifestyle within seconds of meeting someone new, it’s cool to eat and to have an opinion about it—and it’s only natural to show that off in your wardrobe. (Personally, I’ve been collecting fruit-print clothing since 2010.)
If you’re ready to wear your taste buds on your sleeve, here are some of the best ways to do it:
Is food-related merchandise extremely silly or extremely fun? Share your thoughts in the comments!