Last week, two Slovakian brothers-turned-business partners based in the United Kingdom launched CLRCFF, the first clear coffee in the world. The company’s website offers delivery within the United Kingdom for £5.99 for a two-pack or £14.99 for four bottles, while its stocklists include Whole Foods and Selfridges; as of writing, it's not available internationally.
It’s a drink that has the appearance of water but the qualities one desires from coffee: preservative- and artificial flavor-free, sugarless, roasted directly from Arabica beans and pure water. And its appearance shouldn’t mask its potency, which its creators, Adam and David Nagy, have likened to that of a cold brew.
Four years ago, the brothers, avid coffee drinkers, were burdened with a problem that afflicts many coffee connoisseurs: They watched their teeth turn an ungainly shade of brown and were unsure of how to counteract this. So they decided to craft their own recipe as a solution and quit their jobs in February 2015 to devote themselves to full-time coffee entrepreneurship.
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The brothers have thus far kept the production process for this drink under wraps, offering only the slightly discomfiting assurance that it's “produced by methods which have never been used before.” Reviews of the product have been mixed-to-positive, with some expressing mild surprise at its inoffensive taste and others likening its mouthfeel to that of cheap corner store wine.
For those of us who can't access clear coffee, what’s the best workaround for yellow-tinged chompers, anyway? Do you just not drink coffee? I haven't been able to muster the discipline to wean myself off this drink, and I still haven’t found a way to fight the gradual decay of my teeth, either, beyond aggressive brushing and busting through packs of Trident. I fear I’m priming myself up for golden years with golden teeth.
Three years ago, though, the prospect of a clear coffee was, quite literally, a joke. If CLRCFF kickstarts a solution that manages to preserve the taste and sensation of drinking coffee, I’m all for it.
How do you get rid of coffee stains on your teeth? Let us know in the comments.
Mayukh Sen is a James Beard Award-winning food and culture writer in New York. His writing has appeared in the New York Times, the New Yorker, Bon Appetit, and elsewhere. He won a 2018 James Beard Award in Journalism for his profile of Princess Pamela published on Food52.