Cheap furniture giant IKEA has moved into the kitchen for its latest innovation: posters that shows you exactly how to put together a recipe.
The series, designed for a recent promotional event for IKEA Canada, was created by the Toronto-based marketing firm Leo Burnett. It’s called Cook This Page, and that’s exactly what you’re supposed to do. Each piece of parchment paper doubles as a recipe poster that that invites you to “fill in the blank.”
Recipes are printed in food-safe ink and include baked salmon with herbs, garlic and butter shrimp, and ravioli with the classic Swedish meatballs, naturally.
Once everything is in place, the parchment paper gets twisted into a neat little bundle for baking, and that’s pretty much it. In true IKEA style, it’s not just easy to do, there’s also an appealing minimalism to the whole series that takes the fuss out of prepping and even plating.
Although Cook This Page hasn’t actually been released in IKEA stores yet, it seems like only a matter of time before these posters are everywhere, right next to the GRUNKA (kitchen utensil set), RÖRT (spoon), and JÄMFÖRLIG (handheld whisk).
And when they do get a wider release, slip them into your bright blue Balenciaga-on-a-budget bag and cook something fancy. Better yet, hand them over to a pal who’s a kitchen novice and watch their cooking skills grow before your eyes.