Pop Culture

Pantone's Newest Purple Is a Tribute to Prince

August 15, 2017

Pantone honors the late superstar and music icon, Prince, with the release of a new color. And for anyone still wondering, the color is a deep, sensual shade of the color formerly known as purple.

Use this for walls the color of 'Purple Rain' Photo by Pantone Color Institute

The color emerges from a partnership between the Prince Estate and the Pantone Color Institute. Titled “Love Symbol #2” the shade hearkens to the custom-made Yamaha piano the singer planned to bring on tour with him before his untimely death at age 57, while the color’s name is a tribute to the symbol Prince used as a moniker replacement.

The hue is bold and enchanting; a fitting memorial to the artist who stirred our ideas on performance, music, romance. I wouldn’t mind walking into a room tinged with The Purple One’s trademark tone.

Shop the Story

Honor the 'Purple Rain' singer in your kitchen as well with these purple recipes:

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See what other Food52 readers are saying.

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Valerio Farris

Written by: Valerio Farris

Former staff writer at Food52. Current anchovy eater.


natalie T. September 3, 2017
Have I missed the order info for the purple canning jars? Ii see the photo and...?
Connie T. August 20, 2017
Did you mention the Pantone number?
Michele B. August 15, 2017
Still hard to believe he's gone. Anytime I see purple my mind goes to him.
Dakota August 15, 2017
Awesome. So perfectly poetic ❤️
Kelsey M. August 15, 2017
Man, I miss him. Just knowing he was alive was enough. Alive and making music -- even if he retired to live somewhere far away. The world was so much nicer with Prince in it. Thanks, Pantone. Beautiful tribute for a beautiful soul.
HalfPint August 15, 2017