This past May, the Los Angeles Times looked beyond the highways and green juices to clue us into something else covering the city of Los Angeles. Something sweet. Something… pink.
It turns out, Los Angeles is dotted with candy-colored pink boxes stuffed with everyone’s favorite deep-fried sweet treat: doughnuts. CNN’s Great Big Story also caught on. They released a video that dives deep into the trend and its fascinating history.
Like anything good, the boxes are not without story. They are actually the cotton candy–colored legacy of Ted Ngoy, a Cambodian refugee who moved to the States in the 1970s and opened a doughnut shop. He began to sell his sweet treats in the distinctly colored boxes. Over the years, Ngoy helped many an entrepreneur open his or her own doughnut business. Each new store took both mentorship and the pink boxes from Ngoy. Until the entire city was carpeted with doughnuts and their signature packaging.
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Today, the memory of Ngoy lives on in the sweet taste of DK's Donuts, and the pale pink boxes they come packaged in at dozens of other doughnut shops across the city.
Have you tried an LA doughnut? And did it come in a pink box? If you’ve been privy to the pink, let us know about it in the comments.
Valerio is a freelance food writer, editor, researcher and cook. He grew up in his parent's Italian restaurants covered in pizza flour and drinking a Shirley Temple a day. Since, he's worked as a cheesemonger in New York City and a paella instructor in Barcelona. He now lives in Berlin, Germany where he's most likely to be found eating shawarma.