New & NowFood News

Why Popcorn Sales Are Better Than Ever

4 Save

If you like it, save it!

Save and organize all of the stuff you love in one place.

Got it!

If you like something…

Click the heart, it's called favoriting. Favorite the stuff you like.

Got it!

Television is at its artistic and economic height. Meanwhile, movie theaters increasingly struggle to get bodies in seats. But despite decreasing attendance, one theater staple remains popular: popcorn. In fact, some say the salty, buttery, microwaveable movie accoutrement is experiencing a “third golden age," as people turn to healthier, homemade versions of the crunchy concession.

Pre-Columbian indigenous Central Americans were likely the first to pop kernels, heating ears of maize to render them puffy. And according to the Popcorn Board, a non-profit funded by US popcorn manufacturers, the popped kernels were a central element of Aztec ritual.

Advertisement
She Was a Kung Fu Movie Star. Now, She Runs Restaurants in Queens.

She Was a Kung Fu Movie Star. Now, She Runs Restaurants i... by Mayukh Sen

+
The Best Old Food Movies That Were Snubbed by the Oscars

The Best Old Food Movies That Were Snubbed by the Oscars by Mayukh Sen

+

Today, popcorn is more casual. It first peaked in the '30s as a result of the cinema boom, and again in the '80s with the rise of microwaves. Most recently, the Guardian reported a 16.9% increase in ready-to-eat popcorn and caramel corn sales from February 2016 to February 2017. This news arrives at a key moment for popcorn, with the brisk arrival of fall and October branded as "National Popcorn Poppin’ Month."

Perhaps we can attribute its recent resurgence to a new vein of popcorn products, like Skinnypop, that advertise a lower-calorie, gluten-free, non-GMO snack. Personally, I welcome the healthier take on the buttery snack, which has left bloated and sleepy after many a movie. But don't just relegate popcorn to the movie theater. You can enjoy the crunchy snack at home. Try your hand in your own kitchen with some of our recipes:

Can You Really Make Movie Theater Popcorn at Home?

Can You Really Make Movie Theater Popcorn at Home? by Sarah Jampel

+
Is This How You Get Fluffier Popcorn?

Is This How You Get Fluffier Popcorn? by Riddley Gemperlein-Schirm

+
Watch How to Turn a Bag of Popcorn into a Batch of Granola (& Breakfast)

Watch How to Turn a Bag of Popcorn into a Batch of Granol... by Samantha Weiss Hills

+
Soy Sauce Butter Popcorn

Soy Sauce Butter Popcorn by Posie Harwood

Do you buy the popcorn craze? Or is it just an un-popped kernel? Let us know your take in the comments.

Tags: popcorn, popularity, movie theater, snack