Condiment/Spread

What’s This Pink-ish Condiment Taking Over Twitter?

April 18, 2018

Last week, the internet launched a boy with a remarkable penchant for yodeling, from relative obscurity to the Coachella stage. This week, it’s not a hollerin’ preteen, but a condiment. Yep, a sauce full of ketchup and mayonnaise has gone suddenly viral. What a time to be alive.

It all began on Twitter (where else?) when a photo of an unfamiliar—at least to American consumers—Heinz product began to circulate.

The beige-y sauce is sold in a squeeze-top bottle labeled “Delicious Mayochup Mayonnaise” and below, in Arabic, “Heinz Mayonnaise.” And to further the point, the label depicts two streams of sauce, one white and one red, melding together in a bowl. The image was enough to elicit a few reactions from me (see below):

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Amazing. How do I get my hands on this? Wait, is this sold in the U.S.? Should it be sold in the U.S.? Can’t we just mix mayonnaise and ketchup ourselves? Doesn’t this already exist? Have we really gotten this lazy? Like so lazy we can’t even mix two sauces together? Is this the decline of society as we know it? It probably tastes so good, though. Oh, I can’t wait to dip a fry in this.

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Top Comment:
“Don't know what they add to it, but just plain Heinz Ketchup and Mayonnaise, is just that. With a couple of tweaks This could be Arctic Circle Drive-In fry sauce, created in Utah in the 1950's....However...Heinz's version, my mom called tartar sauce for our fish sticks, it doesn't sound too appetizing now but we liked it in the 50's-60's. The imitators of the Arctic Circle Fry Sauce don't seem to last too long so we will see how this one does. I'll give it a try, then whip up a batch of my own.”
— Johnny O.
Comment

As someone who only ever eats their ketchup with mayonnaise and their mayonnaise with ketchup, the sign of a product that catered to my needs was delightful. But also, a harbinger of something darker: the end of personally customizable condiment experiences. Have we really gone so far that we can’t even be trusted to make our own ketchup-mayo mixes? Perhaps. But is it too convenient?

I wasn’t alone in my sudden crisis of convenience store existentialism. People across the internet brought up similar points. Many, calling attention to the fact that Heinz might actually be behind the trend—the common combo has been around for what seems like forever. For example: the Argentina Salsa Golf or Russian dressing or Fry Sauce to Utahns. But for those potential U.S. consumers who want a pre-mixed condiment, Heinz’s mayochup is only available in the Middle East, hence the Arabic script on the bottle.

But not for long.

Heinz caught wind of all the digital hubbub and launched a Twitter poll inviting denizens of the internet to weigh in. Could Heinz mayochup soon be available for purchase? Like any good democracy they let the people decide:

The people have spoken and it seems Heinz mayochup could soon be a thing stateside. The team for the new product beat out the against by a ten percent margin. Now, that’s something! When the sauce will arrive on U.S. American shelves remains to be seen. As for what it will be called, well, that's a whole other debate:

What would you call this combo? Tell us your proposal in the comments section.

54 Comments

Rob G. October 7, 2018
FINALLY!!! I am SO Goddamn sick of having to mix my own ketchup/mayo stuff. This is 2018, folks. None of us should have to mix their own. What am I, a Goddamn farmer??? This really means a lot to my family and I...
 
bmallorca September 6, 2018
Fry Sauce is what you get served with french fries in local restaurants and fast food places in Idaho! You have to ask for ketchup.
 
dianeLewis September 6, 2018
This is a standard condiment in Iceland! One part mayo, one part ketchup and one part sweet mustard.<br />I buy sweet Dijon in North America as a substitute since their sweet mustard is not the norm here!
 
Chechi September 4, 2018
In Argentina this is called “salsa golf” named by the eminent Dr. Luis Federico Leloir in the mid 1900’s. When, as a student, he always had mayonnaise with chilled seafood but soon became bored with the same taste. Lunching at his golf club, he asked the waiter to bring all the condiments there were. After mixing a bunch of them together, the taste he preferred was the blending of mayonnaise and tomato ketchup. As he was at the Golf Club of Mar del Plata, he baptized it Salsa Golf. Years later, Dr Leloir realized if he’d patented this sauce, it would have paid for all his medical research and studies. In Argentina, Salsa Golf is used with various foods, most famous is “Avocado with Salsa Golf.” (Cut an avocado in half, take out stone, fill with shrimp, lemon juice, a pinch of salt and an abundance of Salsa Golf.)
 
Betty P. September 1, 2018
For 30 years I have made a sauce of mayo, ketchup, celery seed and sugar. Take lettuce onion and tomato cut up fine and add sauce and mix and serve to kids, they love this better than a plain salad.
 
BerryBaby August 31, 2018
I can see this as a convenience.
 
Johnny O. August 18, 2018
Don't know what they add to it, but just plain Heinz Ketchup and Mayonnaise, is just that. With a couple of tweaks This could be Arctic Circle Drive-In fry sauce, created in Utah in the 1950's....However...Heinz's version, my mom called tartar sauce for our fish sticks, it doesn't sound too appetizing now but we liked it in the 50's-60's. The imitators of the Arctic Circle Fry Sauce don't seem to last too long so we will see how this one does. I'll give it a try, then whip up a batch of my own.
 
Claudia C. August 16, 2018
Well, now I have to eat some shrimps!
 
Debbie August 14, 2018
A restaurant called Freddy’s in the Midwest has a “fry sauce” that consists of mayo, ketchup, pickle juice and fry seasoning. If you’re not lucky enough to have a Freddy’s , google it and you can make some at home.
 
Johnny O. August 18, 2018
Since being in Texas I have found Freddy's is a good close comparison.
 
cocodimple August 13, 2018
this is nothing new, I've been mixing mayo with ketchup plus a squirt of mustard for 45yrs, its freaking delicious!!
 
DayNa P. August 12, 2018
Guys... if you want real Utah fry sauce, put a little pickle juice in with the mayo and ketchup. You're welcome. We have already had it that way for about 80 years.
 
Debbie August 14, 2018
Very similar to Freddy’s fry sauce that is served in their restaurants. It’s a fast food burger joint started in Wichita Kansas. They also serve frozen custard. So much richer than ice cream.
 
Pat August 12, 2018
How about 'Chup-OH!
 
Kim August 9, 2018
Ketchonnaise.
 
[email protected] July 28, 2018
You don't have to be from Utah to have been having this sauce for years.. I'm born & raised in Arkansas and mom made this for our fried shrimp since the 1950's. It's very customizable/user friendly. Don't add unwanted things to my sauce to add a shelf life. And the ratio I prefer may not be what is sold in a bottle. So, I won't help with population control. <br />Thanks, anyway
 
realBKW July 24, 2018
What would I call it? Redonkulous. I started mixing my own “fry sauce” years ago when I was having lunch with a young nephew, who learned about it when he was on vacation in Park City, Utah. There have been times where Ive gone out of my way to go to a fast food place that will give me a side of mayo, so I could make my own sauce. None of those little mayo packets, please. The ketchup? Yeah, okay, I’m cool with using packets of ketchup, but you need to give me the mayo in a container. So I can add the ketchup. Abnd NO! I don’t want crappy, pre-mixed sauce. If I wanted that I’d grab some Thousand Island dressing. Or Big Mac sauce. No, my fry sauce must be customized, to my taste.
 
Johnny O. August 18, 2018
"Park City, Utah" equals Arctic Circle Fry Sauce from the AC at the junction of I-80.
 
Phoebe E. July 12, 2018
Nothing new actually! But just because has been bottled up and merchandise now is becaming a trend! Still good though!
 
George K. July 12, 2018
yes, great w burgers or even a meatloaf sandwich ! eating this for decades, lol.
 
Kat July 9, 2018
I have THE BEST. You mix your mayo and ketchup, then add horseradish now you have the Outback & Bugaboo creek Bloomin Onion dip sauce, but let's go it one more- add some nice smoked paprika. It is to DIE for
 
Sue July 4, 2018
Another short name kupmayo<br />
 
Sue July 4, 2018
Actually I think I would like Mayo-up better
 
skylar K. June 26, 2018
I like Ketchonnaise better.