Popular on Food52
4 Comments
Girlfromipanema
September 17, 2018
Is this post sponsored?
epicharis
September 17, 2018
Neither this, the Ikea plastic container post, or the Container Store shelving system had any disclaimers of sponsorship. I have a hard time believing a business as large and professional as Food52 would neglect to mention sponsorsed posts, but the degree of specificity involved feels incredibly artificial and it's downright deceptive if it is sponsored. Looking forward to more clarity from the editorial staff.
Hana A.
September 17, 2018
Hi Girlfromipanema and epicharis - thanks for your comments! This post, including the others you mention, are not in fact sponsored (you'll notice sponsored content will have a "sponsored" tag next to the writer's byline). We are just writing about the news and brands that we love and we know our readers love, too. Thanks for your continued readership!
M
September 17, 2018
Considering the press release quote above, I'd bet this is a non-sponsored post whose information comes from a press release. The problem is there was no editorial oversight/guidance/editing to ensure that it doesn't read like a sponsored piece, where every bit of opinion reads like it was taken straight out of the release. "Popular" retailer, desire to overspend there, "beautiful" this, "versatile" that.
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