Interior Design

8 Furniture Brands You Should Know About—& Why

The direct-to-consumer players you can't miss.

July  5, 2019

You may have noticed that direct-to-consumer brands, aka those that sell their products straight to the customer and cut out the middleman, have been shaking up the home decor space. From Casper mattresses to Parachute sheets to Clare paint, these companies have been wildly popular with millennial shoppers by highlighting authenticity and artisanship. In the past few years, the same model has been applied to furniture, with increasing success. New companies have emerged offering sofas, chairs, tables, desks, and more, each with a special edge, whether it’s custom-built or offers sustainability and durability. Plus, they all sell stylish, quality pieces for reasonable prices.

Whether you’re decorating your home from scratch or just need to replace an old couch, these are the direct-to-consumer furniture brands you need to know about.

1. Floyd

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Floyd was launched out of the desire to create furniture made to keep, rather than disposable pieces you’ll throw in a landfill after a couple of years. That means the Detroit-based company’s small-but-mighty line (right now they offer a bed, a sofa, and a few tables) is sturdy, modular, and engineered for easy assembly and disassembly so the furniture can move when you do.

2. Maiden Home

Handmade by craftsmen in North Carolina’s premier workrooms, Maiden Home’s furniture looks like what you’d find in a designer boutique—but for a much lower price. Currently, the company offers multiple styles of upholstered sofas, sectionals, chairs, and beds, many of which come more than 40 fabric and leather options. Order free swatches to ponder the possibilities.

3. Burrow

If you want a couch, loveseat, armchair, or ottoman built just for you, look to Burrow for custom seating furniture. Made with sustainably sourced hardwood, non-toxic cushions, and stain-resistant fabrics, the pieces are straightforward to build without tools and functional (think: special details like a USB port).

4. Article

Mid-century modern style is the specialty of Article’s wide offerings of furniture, from dining tables to dressers to benches. The company also sells a vast selection of outdoor furniture and decor pieces like lamps, pillows, and rugs. (If you have a lot of space to decorate, consider spending over $999 so that shipping will be free.)

5. Dims.

A small, but very design-focused brand, Dims. considers itself “new-century modern” and combines Shaker, Nordic, and Japanese traditions to create beautiful, simple pieces. The company works with wood sourced from sustainably managed forests and certified by the Forest Stewardship Council.

6. Campaign

Free shipping on all orders is not the only reason Campaign is worth checking out. The Bay Area-based company makes modern furniture that arrives to your door in a box and can be assembled and disassembled without any tools. Its upholstery covers are removable so you can switch up your look whenever you want, without having to buy a new couch, making the purchase all the more worth it.

7. Artifox

Look to Artifox when furnishing your home office. Its sleek, minimalist desk and accessories are ideal for the modern professional. Unlike traditional furniture, these pieces are specifically developed for the digital age, with features like a built-in dock to store your phone and tablet and a functional cable grid to neatly arrange power cords.

8. Joybird

LA-born Joybird offers a wide range of custom furniture grouped by collections that range from mid-century to transitional to modern. You can keep your pieces for up to a year and still return if you’re not 100% satisfied.

Know of a great direct-to-consumer furniture brand we missed? Let us know in the comments.

See what other Food52 readers are saying.

  • reid
  • Rosalind


reid December 2, 2019
What do you think about Looks like they sell affordable furnishings and they have decent designs..
Rosalind July 8, 2019
Good to hear about new furniture places, but I'd love to hear about a furniture store that offers something besides modern or mid-century. I love classic, French-inspired pieces, and it's very hard to find quality, reasonably priced pieces.