Let's get one thing straight: All blenders are not born equal. Which is why I have coveted my sister’s Vitamix A2300 ever since she bought it a few years ago. Cherry red and shiny, it takes pride of place on her countertop and is easily the MVP of her kitchen—blending, fluffing, and whipping effortlessly, reliably, and stylishly.
The only thing coming between me and a Vitamix of my own was, well, a great big price tag. Until today.
And it's no ordinary sale. It's a very steep discount, down from $270 to $180, officially making it the cheapest I've ever seen a Vitamix—Black Friday, Cyber Monday, Giving Tuesday, and every other Last-Stab-At-Boosting-Year-End-Business sale included.
Sure, it's "certified-refurbished," but to give you an idea of just how sweet this deal is: the standard price for a brand-new Explorian E310 is $350, which is incidentally also on sale for $289.
If you’re put off by the idea of a “reconditioned model” and wonder if it’s a bit of a smoke-and-mirrors situation, don’t be. Vitamix's Certified Reconditioned program turns old, but only minimally damaged, products into good-as-new models. According to their website, only a “select few machines will pass the rigorous inspection," and those that do make it through are put through a “a 17-step refurbishment process” and sold with a five-year warranty.
As one happy buyer of a refurbished model says in his Amazon review: “Though it's reconditioned, it seems almost like new. If you're looking for a Vitamix blender without breaking the wallet too badly, this is a good option.” Not to mention, you’d be doing your bit towards promoting sustainable consumerism by reducing and re-using.
At just $180, we’re guessing this deal might not stick around for too long, so you might have to hurry. I know I’ve finally given myself the permission to spring for it. See you at checkout?
Do you have a Vitamix? Tell us whether or not you think it's worth the price tag in the comments below!
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Arati grew up hanging off the petticoat-tails of three generations of Indian matriarchs who used food to speak their language of love—and she finds herself instinctually following suit. Life has taken her all across the world, but she carries with her a menagerie of inherited home and kitchen objects that serve as her anchor. Formerly at GQ and Architectural Digest, she's now based in Brooklyn.