I am an avid people-watcher. I can spend my full 40-minute subway commute just absorbing the surrounding humans—the outfits they put together, how they interact with their companions, who they stare back at. Creepy? Perhaps. But this is how I came to notice an oddly specific trend in the tote-carrying habits of countless New Yorkers: an unassuming, army green, camouflage tote bag. She (being the tote bag) kept cropping up—in train stations, on the street, at the airport—to the point where I felt compelled to document the phenomenon.
I know. This discovery was both shocking and exciting to me, as well. Finally, a status bag that didn’t cost my unborn first child! It was such a revelation that I started hoofing it after people carrying them and discreetly (if you’d call heavy breathing with my phone held up in front of my face discreet) snapping photos to post to my Instagram story. Soon, despite my status as a “nano influencer,” lots of people followed suit and sent me photos they snagged, too. At its height, I had amassed photos of 64 bags “in the wild,” and even started a separate, now-defunct, Instagram account dedicated to their documentation. Turns out, running a personal account as well as dog and trend-spotting accounts at the same time was biting off too much, but I digress.
Says Mary Rose MacKinnon, who’s been running L.L.Bean’s PR for over 20 years, “the enduring appeal of the L.L.Bean Hunter Tote is that it’s the real thing, the original.” She believes it “crosses over beautifully into the fashion world,” which holds up, given how many stylish people I’ve seen toting it.
Speaking of stylish people, according to fashion writer and editor Laura Lajiness, the bag's popularity is likely a "subconscious choice for customers who regularly shop the brand since it stands out from other carryalls." "Besides," she adds,"does camo ever really go out of style?"
The bag comes in three sizes, from daily commute (medium) to haul-it-all (extra large), and three colors other than camo. But after having all this evidence in support of the camo version, why opt for solid black? You can also choose if you’d like one with a zippered top, ideal for shoving into luggage compartments or cargo holds. And like the better-known and similarly-constructed Boat and Tote, they’re fully monogrammable.
“My version has contrasting red trim, and people have mistaken it for something way more expensive. It’s also fun when I spot someone else with it—I give them a nod or smile like we’re both in a secret society.” —Ben Setiawan, Writer
“It fits perfectly on top of my favorite carry-on suitcase and literally holds everything. Being a member of the ‘bean bag’ cult, I can basically answer inquiries ranging from durability to warranties.” —Cameron Leach, Publicist
“This is my any-day, any-way bag—if there’s something it’s not good for, I haven’t met it yet. I’ve had mine for eight years now (does that make me a trendsetter?) and it’s taken this long, and some pretty rugged use, to see any wear on it. ” —Arati Menon, Food52
If that weren’t enough, the reviews on the site are just as glowing. Here are some standouts:
“This bag is amazing! The size large is great for multi uses. It’s a great beach bag because it's waterproof. I love it to haul in groceries & use it for an overnight bag as well.” —LLBeanAddict
“We have given several of these to family and friends as gifts, and everyone loves (we received one as a gift a couple years ago and loved it)! They come super fast even with monogramming.” —Kimmy
“Just what I need to haul things for any outdoor activity. I used it to pack all the winter items for my family to bring to the cabin (4 pairs of snow pants, multiple gloves for each person, hats, gators, etc) PLENTY of room.” —Nicki695
Truly, it seems as though there’s nothing this bag can’t do. I imagine it’s also fantastic for, say, bringing a wine haul to a friend’s, holding a small dog on the train, transporting a collection of loose coins to the bank, or even as (gasp!) storage for all your other totes.
And in case you were wondering: I have one, too, and I love it.