What to Buy
Our Favorite Pieces From the Gap Home Collection
And why they remind us of our most cherished jeans.
As a ‘90s kid who loved fashion growing up, there are few brands as iconic as Gap. I remember when its logo still incorporated a navy blue box and way before it collaborated with designers like Phillip Lim, Alexander Wang, and most recently, Ye, or the artist formerly known as Kanye. I still have a logoed sweatshirt or two, which would be considered vintage nowadays and likely to sell on Depop for more than what I paid.
Gap has had a shaky couple of years, if not decades, with store closures and controversies, all of which is to be expected from such a storied brand trying to find relevancy and footing among newer, more millennial and Gen Z-forward labels and DTC startups. But the brand kept moving forward, expanding into new categories like baby clothes, workout gear, and even fragrances. Anyone remember those? The Dream scent was my jam.
One of its more recent ventures is Gap Home, a line of home goods that includes bedding, towels, and even dinnerware, sold exclusively at Walmart. At first, I had my reservations since I wasn’t sure if Gap understood homeware, but I was pleasantly surprised at the debut collection’s range of products, quality, and budget-friendly prices, and I even have a few favorites.
Take its Organic Cotton Washed Chambray Sheet Set. True to its name, the sheets have the soft texture and casualness of a well-worn chambray shirt, and they wash and dry quickly without too many deep-set wrinkles that remind me of linen. There are eight colors to choose from, all easy on the eyes, including a deep indigo shade that’ll definitely remind you of denim. The fitted sheet was snug over my mattress and has yet to pop off in the middle of the night. However, the cotton feels thinner compared to ones I’ve tested from Brooklinen or Boll & Branch, which we should mention are twice the price of Gap Home's sheets.
Or take the Sculpted Organic Cotton Towel Set, which comes with two bath towels, two hand towels, and two washcloths. I’ve been burned too many times by towels that spread water around instead of absorbing it, and leave a trail of fuzzy fibers in their wake. But Gap Home’s towels grab every drop of water without the extra little balls of fluff—an impressive feat for a budget-friendly set that costs less than a dinner out. The “sculpted” part of the name comes through in the form of a chess board-inspired pattern with alternating boxes of high-pile terry and a flat weave, which is soft on the skin and TBH, just fun to aimlessly run your hands over.
Gap Home’s rugs are equally impressive with their ridiculously soft feel and ability to pull together a room. The Chevron Striped Rug looks great underneath my Burrow couch in the living room as it does under my Saatva bed frame, and it’s just-plush enough to avoid a pad underneath. What you don’t get with color (the rugs are mainly cream or navy), you’ll get with fun geometric patterns, such as shibori, diamonds, polka dots, and classic patchwork plaids.
Overall, there’s an immediate sense of familiarity with Gap Home: its pieces feel like they’ve been around (and in our homes) for a while. They also seem to take inspiration from well-worn closet staples. Similar to how Gap’s chambray shirts and jeans can work with everything else in your closet and never goes out of style, Gap Home’s pieces look like they can fit anywhere in your home, no matter your vibe or budget. Who knows? Maybe in a decade or two, I’ll be reminiscing about Gap Home’s debut as it launches into its next venture.
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