An integral part of every routine, the Braun Alarm Clock is here to help you and your family keep on track. Inspired by the AB 2 clock designed in 1984 by Dieter Rams, this timekeeper features a clean dial with contrasting hands and luminous tips, allowing for exceptional legibility, as well as a soothing crescendo beep. The continuous backlit feature ensures the clock’s face is unceasingly lit with a pleasant glow during times of dimness, but automatically turned off when there is an abundance of light. Featuring a simple yet unique design, this mighty and modern clock is ready to bring a subtle playfulness to your daily habits.