Food52 Site Updates

A New Milestone for Food52

By • March 27, 2013 • 60 Comments

And now a break from our regularly scheduled programming.

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We here at Food52 are a little old-fashioned when it comes to money -- we don't like to talk about it. Although it has become a tradition for start-ups to announce fundings with great fanfare, we haven't done so until now, because we'd rather show you how we're improving the site and building the company than tell you how much money some very-smart-and-sensible people invested in our dreams.

But now the cat is out of the bag, and we wanted our community to hear it here first. And so we're thrilled to tell you that we recently closed our Series A with a $2 million investment from some of the industry's best media and commerce investors! The round was led by Bertelsmann Digital Media Investments, with Vocap Ventures, Zelkova Ventures, and Gary Vaynerchuk joining as well. Lerer Ventures, 15 Angels, and angel investor Joanne Wilson followed on from our seed round, as did a number of other extremely savvy investors.

We raised money because we want to build the best food site in the world -- a place where you can meet other like-minded cooks and get everything you need to eat well. We started with recipes, and have since built a thriving community; we've published books and an iPad app; we've resolved countless kitchen dilemmas on our hotline; we've partnered with Whole Foods Market and Real Time Farms; and we've begun offering food and tabletop wares in our Shop. And in recognition of all those accomplishments, we were named Publication of the Year by the James Beard Foundation in 2012.

We're delighted to be working with BDMI, whose parent company, Bertelsmann, is one of the world’s largest homes for creative content and owns a number of leading European recipe sites like Chefkoch.de.  “The Food52 team has cultivated an impressive community of food enthusiasts, home cooks and writers who have created some of the best food-related content on the web. Going forward we are excited to see them expand eCommerce and continue to be the hub for America’s food revolution,” said Sim Blaustein, a Principal at BDMI.

Over the next year, we'll be improving our user experience for all mobile devices. We have a great new shop, unlike any other, in the works. And we'll be expanding our publishing platform through an innovative partnership with Random House, Inc., which publishes renowned food writers Ina Garten, Alice Waters, and Yotam Ottolenghi. “We are excited to welcome the Food52 investment as part of the Bertelsmann Family – we at Random House have long considered them a leader not just in food content but also as a community of writers," said Ranjana Wingender, VP Business Development at Crown Publishing Group, a division of Random House, Inc.

We've been growing tremendously over the past year and have been lucky to get to hire a bunch of incredibly talented people and to move into a snazzy new office (more on this soon!), and we have you to thank for it. At this exciting time, we want to know what you want to see more of on Food52 -- from recipes to techniques to products -- and we're hoping you'll submit your suggestions here. We look forward to working with you to make the site better and better -- the best food site in the world. 

AM

BDMI Lerervocap z 

Jump to Comments (60)

Tags: amanda and merrill, investors, food52 updates

Comments (60)

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Bananacakewithtangyvanilla

over 1 year ago cookingintheheights

congrats!!

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over 1 year ago JL

Congrats! You ARE one of the best!! (Judi)

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over 1 year ago Pauline

I'll definitely hang out with you at www.Food52!

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over 1 year ago bmallorca

Food52 is my go-to site, and I am so happy to watch you thrive! Congratulations!

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over 1 year ago Radcliffe

Congratulations on your most recent successes. I appreciate your efforts to help those of us who enjoy everything food related. Your recipes are outstanding.

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over 1 year ago Tucker & Me

Congrats totally. You are doing great work..and so inspiring!

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over 1 year ago I Am The Eggman

Congrats! But I still think that my suggestion should be considered, to wit: reviews of kitchen gadgets and stuff by real cooks, ie. does it work as advertised?; does it work after it is used for several months (or more); does it clean up easily (or can it be dishwashered)?; etc.

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over 1 year ago adrienne neta

Congrats from kibbutz beer in Israel. You deserve it. Absolutely best site.

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over 1 year ago tillie

Am so thrilled for you and the rest of us too!Have tried more recipes from your site than any other since discovering it a few months ago.Congratulations from Belgium!

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over 1 year ago Muse

Congratulations this is really great news...all the best to you!

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over 1 year ago LauriL

Congrats from a grateful and daily (sometimes more!!)follower!!!

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over 1 year ago Lionessg

Congratulations! I love your blog and how I am constantly inspired to bring new tastes and foods into my family's palate with your delightful recipes and ideas. They are always different enough to keep me from getting bored and simple enough to keep them at the table. Thank you for your inspiration!

Stringio

over 1 year ago stimps

So great! One could see it sitting there like the elephant in the room, really. I'm so pleased for you!

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over 1 year ago lalf

Absolutely wonderful news -- and well deserved, too, for one of the finest food and reference sites ever. The Food52 team truly rocks, and we are so excited for you!

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over 1 year ago the totally not-foolish pucko

Congrats, but don't get all snooty like those losers at The Kitchn. Keep it focused on food- I don't need to read about yuppies eating off their thousand dollar polenta board...

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over 1 year ago lalf

Have to say I was a bit repulsed by that polenta-board photo. I'm all for rustic, but maybe not for taking it quite that far...

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over 1 year ago the totally not-foolish pucko

It made me crazy. They were entertaining themselves creating a cartoon version of poverty. My mother hated polenta (but made it because dad insisted) because she grew up in a big Slovene farm family- a desperately poor one. And a lot of the time, polenta was all they had. The great thing about cooking another culture's food is the understanding of that culture it can give you. But that has to come out of respect, and I sure didn't see it there...

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over 1 year ago MsMora

Congratulations! I know that many new and wonderful things will be coming out. Food52 is my #1 online food destination. I'm thrilled about this latest news.

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over 1 year ago Nourish With Karen

Love it! It is a beautiful site, with great inspiration! Congratulations!

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over 1 year ago Kasha the FarmGirl

Congratulations! I can't wait to see what's on the horizon :) Thank you for all your hard work!

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over 1 year ago Dford

My sister introduced me to your blog a couple of years ago and I've been hooked ever since. There is something quite different about this site compared to the countless others out there. I believe there is a genuine warm feeling of membership and community that you all have developed through your personal dedication to us readers (foodies) and food, and it shows. You have that X factor. Thanks for allowing me to go along for the ride.

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over 1 year ago Katie Shields

Congratulations! Well deserved!