UPDATE AND ANSWER! Thanks to everyone who commented here and on social media. While my favorite guesses included "thought bubbles," "plates," and "camera lenses," the vast majority of you (understandably) went with Champagne. But what's actually depicted in our new app logo? Boiling water! Gloria Franco Reynolds put it very nicely: "Boiling water. No doubt. In fact I can almost hear those bubbles from Spain telling us they're ready to receive eggs, pasta, rice, veggies... In Spanish we have an expression: "algo se está cociendo" (something is brewing)... And I think with this app and logo something is definitely going to happen!" So why yellow? We just wanted to be sure you didn't miss it.
In case you missed it, we just launched an iOS app! It's called (Not)Recipes and it's the best new way to get inspired in the kitchen, by seeing in realtime what fellow home cooks are actually whipping up. (Find it here or by searching for "Food52" in the App Store on your iPhone.)
In celebration of the launch, we have an important poll we'd like for you to participate in: What's depicted in the app icon?
- a) Cheese
- b) Champagne
- c) Boiling water
- d) A sponge
- e) other: _____________
And furthermore, which would you prefer that it be?
Please cast your votes in the comments below, before our graphic designer catches wind of this competition and updates the design.
Written by: Amanda Sims
Popular on Food52
22 Comments
Boiling water has my vote as most recipes include it. Plus it brings in the vision of the app to bring items together.
P.S. Since you're asking about preferences, may I mention that my first impression and current take on the logo is that it's inconsistent with Food52's overall branding, which tends to be clean and elegant. The color doesn't do anything for me -- it has a muddy quality inconsistent with aforementioned attributes -- and there needs to be more contrast in the design (as it looks timid and wishy-washy). Trying to be helpful here . . . .
Boiling water better conveys the concept of whipped up food with wide appeal...unless you're trying to suggest hoity toity casual food.
See what other Food52 readers are saying.