New & NowProduct Design

Can You Identify Our New App Logo?

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UPDATE AND ANSWER! Thanks to everyone who commented here and on social media. While my favorite guesses included "thought bubbles," "plates," and "camera lenses," the vast majority of you (understandably) went with Champagne. But what's actually depicted in our new app logo? Boiling water! Gloria Franco Reynolds put it very nicely: "Boiling water. No doubt. In fact I can almost hear those bubbles from Spain telling us they're ready to receive eggs, pasta, rice, veggies... In Spanish we have an expression: "algo se está cociendo" (something is brewing)... And I think with this app and logo something is definitely going to happen!" So why yellow? We just wanted to be sure you didn't miss it.

In case you missed it, we just launched an iOS app! It's called (Not)Recipes and it's the best new way to get inspired in the kitchen, by seeing in realtime what fellow home cooks are actually whipping up. (Find it here or by searching for "Food52" in the App Store on your iPhone.)

In celebration of the launch, we have an important poll we'd like for you to participate in: What's depicted in the app icon?

  • a) Cheese
  • b) Champagne
  • c) Boiling water
  • d) A sponge
  • e) other: _____________

And furthermore, which would you prefer that it be?

Please cast your votes in the comments below, before our graphic designer catches wind of this competition and updates the design.

Tags: Illustrations, Food52 App