The promise of anything "easy" always makes me suspicious (I picture myself pushing that big red Staples easy button, and then a piano falling on me Wile E. Coyote-style from the sky). But when we used our new ice cube trays from W&P Design on a recent photoshoot, that's the word that came to mind when I popped out a cube: Whoa. That was easy!
As you can see above, the trays work like any other silicone ice cube tray while you're filling them: They just sit there looking modern and unusually pleasant in color while you drizzle in water or pesto, or seltzer, or whatever else you like to freeze in cubes.
Then the magic. The addition of a stainless steel frame that runs along the top of the tray means that picking them up and transferring them is the opposite of a wobbly affair—they don't slosh or spill, as reliable as a more rigid variety would be when walking them while still liquid to the freezer.
And because that top frame gives you something to press against, popping out the cubes is actually easy (rather than tug and twist and oops-i-popped-out-every-cube "easy" as happens to me when trying to make a drink typically). The addition of a lid is the bonus: No more freezer smell in your ice cubes!
Cocktails that taste like cocktails, water that tastes like water, ice that comes out of its tray without any fuss at all... EASY!